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Tom Hsieh is the godfather of snowboarding media. He started Absolutely Radical Magazine in 1985 years before Transworld. Here we have the story of how he started the world's first snowboard mag and why he eventually changed the name to ISM. This is a piece of snowboarding history I'm seriously proud of. Recorded in person with Tom Hsieh at The Legends of Tahoe event at Donner Ski Ranch where we got to ride powder together along with a group of absolutely radical legends.

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