Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work.

She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The in-house comms boss also shares her reaction to Tony’s being referenced in the Gavin and Stacey Christmas finale last year.

Joining Matthews on this episode is PRWeek’s senior reporter, Evie Barrett, and reporter, Eliza Wiredu.

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