Canadian Super Star entrepreneur, Sleep Country Canada Co-Founder Gordon Lownds entered the literary world with a bang. with his new memoir, "Cracking Up" - from rising star to junkie despair in 1,000 days available now wherever books are sold.

At forty-eight Lownds was at the peak of his career, starting up what would become the billion-dollar enterprise, Sleep Country Canada. Lownds began Sleep Country's journey with his friend and business partner Stephen Gunn and Christine McGee. Life was good, better than good, what could go wrong. Everything. An ill-fated experimental use of crack cocaine in the seedy depths of Vancouver's Downtown Lower East Side quickly morphed into a raging, hardcore, shooting-up junkie experience. How far does Lownds fall? All the way and it isn't pretty. Slinking through murky alleys in the infamous downtown lower east side of Vancouver, forced to endure the raunchy underworld, featuring drug dealers, hookers, bikers, blackmail, and death threats, OD's and drug busts, looking for his next fix– all while coping with a psychotic girlfriend. So, yes this is a cautionary tale. Addiction can happen to anyone, anytime, anywhere, anyhow. "There are no guarantees that we will ever come back from our bottoms alive." His adventures in rehab took Lownds on another type of revealing carnival ride. Navigating an afterlife in the confounding recovery community produced its own unique challenges, exacerbated by suddenly becoming a multi-millionaire.… Lownds keeps his demons at bay and life's journey continues.

"Cracking Up" is a shake your head, hold your breath roller coaster ride. A full-blown, down-and-dirty, soul-destructing, and death-defying series of events that occurred in just 1,000 days, followed by a penitential pilgrimage that took years. A journey infused with tragedy, tempered by humor. "Cracking Up" is a ride you don't want to miss.

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