Entrepreneur and seasoned film and documentary producer Natalie Boll is inspired by her personal experiences and the pervasive issues within current social media platforms to create Tribela, an innovative online platform dedicated to the safety and well-being of its users. Natalie is an award-winning producer from Vancouver, BC, who has been a dynamic force in the entertainment industry for over two decades. Her extensive experience managing large teams and significant budgets has prepared her for the challenge.

Natalie has led the development of Tribela. Her journey includes comprehensive research and development phases, where she engaged in educational programs to deepen her expertise. These encompass Harvard Business School's online courses in Launching Tech Ventures and Leading with Finance studies through the Center for Humane Technology in San Francisco on the Foundations of Human Technology and a course on the Well-being of Teens at Yale University. She further honed her leadership and management skills at Oxford University's Saïd Business School Advanced Management and Leadership Programme.

Tribela's platform design, influenced by extensive research, aims to disrupt the industry with a focus on ethical and transparent AI and algorithm development.

Natalie is the co-owner of Athene Films, a Vancouver-based production company. Their recent work includes "Maker of Monsters: The Extraordinary Life of Beau Dick," which continues to air on CBC Gem. Production is underway on "Code Shift" " exploring the creation of Tribela where Natalie leads a pivotal movement to redefine social media, weaving together her battles and behind-the-scenes insights into the industry's urgent need for change" by documenting her journey to build Tribela in a male-dominated tech industry and the future of ethical technology through a female lens.

Natalie has also completed the pilot episode of WasteWise, which will be released on July 1. The first season will be filmed in Rome during the fall of 2024. This engaging and inspiring half-hour YouTube original series focuses on sustainable home organization. Hosted by Ottavia Belli, CEO of Sfusitalia and an Italian-based environmental educator and speaker, the series aims to inspire viewers to adopt a zero-waste lifestyle through manageable steps.

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