On this episode of Agency Nation Radio, we meet Will Canterbury, owner of The South Insurance Agency in Nolensville, Tennessee.

At 17, Canterbury launched his own lawn care business serving notable clients. After college, he worked in political offices while pursuing music in Nashville. When those paths didn’t fit, he pivoted to roles in wholesale furniture and copier sales—experiences that ultimately led him to follow long-standing advice from his uncle, an Allstate executive, and build a career in insurance.

“My goal is to build a regional brand synonymous with insurance,” Canterbury says. “I want a licensed agent in every state within our logo’s border, aiming for significant market share in the Southeast.”

Throughout the episode, Canterbury discusses the tools and software he and his agency use to drive success. He also shares his hiring process and explains how he carefully selects candidates he believes are the right fit for his agency’s culture.

Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we’ve got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.

Canterbury was also featured in the January issue of Independent Agent. Check out his interview or read the full issue online.