In this keynote from November 2019 in Brazil, Gary talks about a lot of the new and emerging marketings tactics that he is starting to see work that nobody is doing. He stresses the importance of getting on these trends early before there are real "results" because by that point you will feel like it's "too late" and you missed the opportunity. People often fall into the trap of not doing because there are no results for a new trend or it's "too late" because the tactic is too saturated. Gary also covers a bunch of other topics including; judgment, patience, B2B tactics and more. He also does a great Q&A with the audience where he answers a lot of great contextual questions. Be sure to check the comments for the timestamps of all moments... Enjoy!