This week we invite our Senior Digital Editor and beauty expert Johan Magnusson to share the most interesting innovations, trends, and beauty tech initiatives in the Nordics right now. We discuss:

1. Virtual try-on, AI/AR, personalization for skincare and makeup.
2. The rise of blue beauty and the industry’s venture into the oceans to develop biotech and merge it with natural ingredients. 
3. Material innovation in both packaging and product, like using wood and 3D printers. 

Season 4, episode 6 of our weekly podcast show on how technology is transforming the creative industries.

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