Influencer marketing is one of the cheapest attention arbitrages right now, and I truly believe that it's one of the most effective ways of advertising a brand right now as well, along with Facebook ads. Since influencers have such a wide reach & there are many up and coming people, they're able to genuinely and effectively present a product or service in a way that affects the audience consuming their content. Here's a few of my thoughts around why you should be utilizing this strategy, and examples of how I'd utilize it in difference scenarios.