Each spring, EAB shares with partner institutions the company’s latest research on the most urgent threats and opportunities across the higher education marketplace. EAB’s Larisa Hussak and Brian Schueler share key takeaways from that research. Topics include strategies for attracting and retaining talent amidst the great resignation, tips on how to compete in the growing (but hyper-competitive) graduate degree market, and how to handle one of higher ed’s greatest competitive threats: the growing legions of high school graduates who decide they don’t want or need to attend college.