You’ve undoubtedly heard about the benefits of highly-focused target markets for financial advisors. But perhaps you have reservations and worry that if you go too narrow, you’ll be missing out on valuable opportunities.
If you’ve been considering a specific target market, then perhaps this interview will tip the scales in that direction for you.
In this episode, Referral Coach Bill Cates is joined by Adam Cmejla CFP®, president of Integrated Planning & Wealth Management. Adam discusses his decision to focus on a very specific target market, which has brought him to an extraordinarily high level of success.
How he started by targeting “white coat professionals,” but eventually narrowed his focus.Why he believes strongly in the value of hyper-specific target markets for financial advisors.The two bullseyes Adam shoots for that has enhanced his reputation and increased his revenue.Why he launched his podcast, 20/20 Money, and how that as worked as a magnet to attract more ideal clients.20/20 MoneyRadical Relevance by Bill CatesConnect With Adam Cmejla:
Adam CmejliaIntegrated Planning & Wealth Management[email protected](301) 497-2200 Referral Coach Homepage Hire Bill for Coaching Enroll in The Cates AcademyAdam Cmejla CFP®, has been a financial advisor for 13 years. He helps optometrists nationwide make smart and informed decisions with their money in their practice and in their lives. Host of the “20/20 Money” podcast. Named to Investopedia.com’s 100 Top Financial Advisors of 2019 and Investment News’ 40 Under 40 for 2021.