In this episode, Laurie Broman joins to share her expertise on effective strategies for MSLs in the current landscape. Laurie delves into the importance of pre-call planning and setting performance goals, and offers insights into understanding the scientific continuum. She discusses the role of technology and strategies for virtual meetings, contrasting virtual and in-person interactions in medical affairs. The conversation also covers interviewing and maintaining professional presence in the post-COVID era. Laurie provides tips on staying motivated and organized in 2021, concluding with her contributions and advice for MSLs. The episode wraps up with a farewell and a reminder to subscribe.

(0:00) Introduction and Laurie's Background

(4:44) Pre-call Planning and Setting Performance Goals

(9:16) Understanding the Scientific Continuum

(13:38) Technology and Virtual Meeting Strategies

(18:10) Virtual vs. In-Person Interactions in Medical Affairs

(21:48) Interviewing and Professional Presence Post-COVID

(24:23) Staying Motivated and Organized in 2021

(27:31) Summarizing Contributions and Final Advice

(28:28) Farewell and Subscription Reminder