This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising.

00:00 Welcome to the Marketing Roundup!

00:21 March 2024 Sponsorship Opportunities and Show Updates

00:58 Heinz Ketchup Insurance: A Sticky Situation

01:58 LinkedIn and Edelman's Insightful B2B Report

03:14 Paddy Power's Creative Marketing Genius

04:08 St. Patrick's Day Celebrations and Brand Collaborations

05:13 TikTok's Uncertain Future in the US

06:39 Sam Altman's view on AI's Impact on Creativity and Marketing

08:34 Under Armour's AI-Powered Sports Commercial Controversy

10:08 Cannes 2024 Preparations and Opportunities

10:55 Pot Noodle's Slurp Campaign: A Sound Strategy?

12:54 Bailey's Innovative Solution to a Common Dilemma

13:31 Andrex's Bold New Brand Platform

14:49 Stella Artois' Star-Studded Campaign

15:44 Celebrating Differences with a Powerful Message

17:00 Starbucks' Marketing Leadership Shake-Up

18:04 AIM Awards and Marketing Excellence

Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/

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