Patrick Stiles is the CEO of Vidalytics, a video hosting and analytics platform that helps marketers convert cold clicks into paying customers through conversion-optimized tools and world-class analytics. Under his leadership, Vidalytics has powered videos responsible for over $3 billion in sales and is trusted by top direct response marketers and eight-, nine-, and even 10-figure brands, such as Primal Labs, V Shred, iClosed, and Frank Kern. 

Patrick’s entrepreneurial journey is anything but conventional — overcoming expulsion from school, addiction, and time in jail before building multiple eight-figure businesses. With a unique perspective shaped by both adversity and success, he brings a data-driven and innovative approach to video marketing and business growth.

In this episode…

Many businesses struggle to convert cold traffic into paying customers, often losing potential buyers due to poor video engagement, weak calls to action, or a lack of actionable data. Without clear insights into audience behavior, marketers risk wasting ad spend on underperforming creatives. How can companies use video more effectively to drive measurable sales and long-term customer relationships?

Patrick Stiles, an expert in video marketing and direct response strategy, shares how to address these challenges by leveraging detailed viewer data from Vidalytics, optimizing hooks and leads, and strategically placing calls to action. He explains how segmenting data by device, traffic source, and engagement patterns can reveal high-converting behaviors. Patrick also recommends testing multiple video versions, adding interactive elements, and aligning messaging closely with audience pain points to improve conversion rates and customer acquisition efficiency.

In this episode of the Inspired Insider Podcast, Jeremy Weisz interviews Patrick Stiles, Founder and CEO of Vidalytics, about mastering video marketing for conversions. Patrick discusses using Vidalytics to identify drop-off points, designing engaging video openings, and tailoring calls to action for different audiences. He also shares insights on overcoming early business struggles, creating interactive features, and building resilience through personal challenges.