Elizabeth Giles and Ben Smith discuss the upcoming PRmoment Awards, noting the final entry deadline is January 23rd, and that the awards night is scheduled for April in both London and Manchester. Ben Smith explained the robust and transparent judging process, which includes individual prescoring based on criteria like objectives, strategy, and results, available in the entry pack, and highlighted new categories, including Pro Bono Campaign of the Year and GEO Campaign of the Year. 

Ben Smith also provided tips for a successful entry, such as aligning with the judging criteria, avoiding grammatical errors, and including budget details for ROI context, and emphasized the benefits of entering, including independent recognition, quantitative data feedback on performance against peers, and enhanced SEO/LLM (GEO) visibility for winners.

Details

• PRmoment Awards Deadline
  Elizabeth Giles welcomed listeners to the special podcast celebrating the PRmoment awards, noting the final entry deadline is on Friday, January 23rd.
  
  
• Judging Process and Criteria
  Ben Smith described the judging process for the PRmoment Awards as robust and transparent, with criteria available on page 21 of the entry pack, which is free to download from the PRmoment Awards microsite (00:01) (00:04). The campaign awards criteria include objectives (10 points), strategy (10 points), creativity (10 points, or 20 for the best use of creativity category), implementation (activation), and results and evaluation (10 points) (00:02). A final criterion is "why your entry should win," which offers entrants an opportunity to emphasize the merits of their work (00:03). The process involves individual prescoring by judges, followed by a cumulative leaderboard and a virtual meeting to discuss the winners (00:04).
• Awards Categories
  Ben Smith mentioned that PRmoment keeps their award categories relatively tight, with about 30 categories, unlike some other awards that may have around 60. The categories are refreshed annually and include campaign awards across different sectors, such as B2B and automotive, and disciplines like best content, best creativity, and best influencer partnerships (00:06). They highlighted two new additions for the current year: the Pro Bono Campaign of the Year, recognizing great work by PR firms, and the GEO Campaign of the Year, reflecting the importance of large language models as stakeholders in public relations (00:07).
• Tips for a successful entry
  Ben Smith provides some tips for entrants.