In episode 375 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, chief digital and technology officer at Abercrombie Fitch & Co., a leading global, omnichannel specialty retailer of apparel and accessories for men, women and kids through five renowned brands, including Hollister Co. Listen in as Desai discusses the launch of its Share2Pay functionality…

In episode 374 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Deb Hannah, senior vice president of marketing and corporate communications at Shoe Carnival, one of the nation’s largest family footwear retailers and parent company of Shoe Station. Hannah discusses the integration of Shoe Station into the Shoe Carnival business following its recent acquisition (0:50),…

In episode 373 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michelle Van Slyke, senior vice president of marketing and sales at The UPS Store, the franchised subsidiary of United Parcel Service. Van Slyke discusses The UPS Store's launch of its new Start Small, Grow Big program, designed to support the next generation of small business owners and…

In episode 372 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nils Altrogge, head of technology innovation at On, the fast-growing specialty running brand. Altrogge discusses the Swiss sports brand's mission (0:46), his professional background (2:09), and the factors to which he attributes On's rapid growth (3:50). The footwear brand recently debuted the first shoe made…

In episode 371 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, chief marketing officer at Azazie, the leading direct-to-consumer e-tailer for bridal gowns, bridesmaid dresses, accessories and more. Listen in as Coleman details Azazie's bridal offerings (0:42), her professional background and current role (1:45), and the brand's community-focused mobile app strategy (2:50). She…

In episode 370 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sara Griffin, senior vice president of marketing at Saks OFF 5th. Griffin discusses why the retailer recently launched its new OFF 5TH Rewards tender-neutral loyalty program (0:43), how customer feedback informed the design of the rewards offerings (2:31), and how customers can utilize the…

In episode 369 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rui Carlos Da Silva Araujo, senior vice president and managing director for LATAM at Levi Strauss & Co., one of the world's largest brand-name apparel companies and a global leader in jeanswear. Araujo discusses why Levi Strauss & Co. is investing in Latin America (0:54),…

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…

This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…

In episode 366 of Total Retail Talks, Michael Cleavinger, global commercial data science lead at PepsiCo, discusses the organization's data strategy for both customer and product data, and its unique data collection process. He shares examples of how PepsiCo is leveraging data to inform decision making, as well as how his data science team shares information with other departments across the organization.