Total Retail Talks

In episode 268 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jacee Scoular, director of brand marketing strategy at Hollister, a global teen brand. Listen in as Scoular discusses why Hollister decided to launch its "Show Up for 2020" voting campaign, the elements of the effort, and the demographics of the brand's customer base. Scoular details…

In episode 267 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Julianne Kiider, affiliate and influencer manager at Tuft & Needle, a sleep company revolutionizing the way people buy mattresses online. Listen in as Kiider discusses Tuft & Needle's history and mission, her role at the company, and how affiliate marketing fits into the brand's marketing…

In episode 266 of Total Retail Talks, Joe Keenan interviews Shrenik Sadalgi, director of research and development at Wayfair, and chair of the Khronos 3D Commerce Working Group. Listen in as Sadalgi discusses why he thinks 3D content has yet to gain widespread adoption among retailers, how consumers aren't yet used to interacting with 3D content…

In episode 265 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Pope, director of marketing and sales operations at FLOR, a customizable flooring company. Listen in as Pope describes what makes FLOR unique in the marketplace, how the COVID-19 pandemic has affected the company, and the significant growth it has seen in its direct-to-consumer (D-to-C)…

In episode 264 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Dana Zumbo, business development manager at Zappos Adaptive, a division of Zappos that carries a wide range of adaptive clothing and shoes with unique features to fit a variety of needs. Listen as Zumbo discusses why Zappos launched its Adaptive program, how the initiative was sparked…

In episode 263 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Meystrik, chief technology officer of JTV, one of the largest jewelry retailers in the United States offering live TV programming to customers across the country. Listen in as Meystrik discusses the company's history, JTV's recent re-platforming project, and the goals the company wanted to achieve…

In this special episode of Total Retail Talks, Editor-in-Chief Joe Keenan and Digital Content Manager Kristina Stidham discuss Total Retail’s latest research report, “How to Make Free Shipping Profitable.” The report is the compilation of a 10-part article series that Total Retail published on the topic earlier this year. The article series, which was published…

In episode 262 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Pete Avery, director of retail marketing at Callaway Golf, a leading seller of golf products, including clubs and equipment. Listen in as Avery discusses why Callaway decided to invest in augmented reality (AR) technology, how the company is using AR to improve the in-store shopping experience, and how it's allowing customers to see Callaway's golf clubs from the inside out.

In episode 261 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Carly Stein, founder and CEO of Beekeeper's Naturals, a bee-powered natural wellness company that's obsessed with revamping the conventional medicine cabinet. Listen in as Stein discusses the inspiration behind the natural medicines company, her career background, and how she informally tested Beekeeper's Natural products…

In episode 260 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Kwon, president of CALPAK, a luggage and travel essentials company. Listen in as Kwon discusses the history of the company, its recent product development and direct-to-consumer (D-to-C) growth, and her career journey. She shares how the brand is staying competitive in a crowded luggage…