Total Retail Talks

Jay Baer is a celebrated digital marketing strategist, speaker and New York Times best-selling author, as well as the president of Convince & Convert, a digital marketing consulting firm. His advice on customer service has helped some of the world's leading brands, including Nike, Cisco, Oracle, Cabela's, and many others. In this episode of Total…

With the start of a new year, retailers are trumpeting the good deeds they've done the previous year, as well as putting their plans in place for the current year. For example, GameStop recently announced that with the help of its customers, the company was able to raise $2.8 million for St. Jude Children's Research…

Venus Fashion, a retailer of swimwear and fashion, was looking to grow its brand by taking it international. But in order to meet the needs of international customers, the retailer first needed to get a logistics plan in place to efficiently ship its products to foreign lands. In episode 20 of Total Retail Talks, Paula…

Unique Vintage, a retailer of vintage-inspired fashions for women, is successfully using social and visual commerce technology to acquire, retain and reward customers. In episode 19 of Total Retail Talks, Courtney Lear Wallace, director of digital marketing and e-commerce at Unique Vintage, discusses the retailer's visual commerce strategy and why it's paying big dividends.

With consumers engaging brands in a growing number of channels, retailers are challenged to deliver personalized shopping experiences. While they may have the data required to deliver on this need, using that data for said goal is an entirely different story. In episode 18 of Total Retail Talks, Jess Stephens, chief marketing officer at SmartFocus,…

2015 may well be remembered in the retail industry as the year of mobile. This year saw mobile account for more than 50 percent of online traffic and 20 percent of online sales. Wanting to get its piece of the mobile pie, Wine.com, a San Francisco-based online wine retailer, launched a new mobile site this…

On-demand customized shoe retailer Shoes of Prey made headlines last week when it announced that it had secured $15.5 million in a round of financing from various investors, most notably Nordstrom. In episode 16 of Total Retail Talks, Jodie Fox, co-founder and chief creative officer of Shoes of Prey, discusses the brand's partnership with Nordstrom.

For Pawstruck.com, on online retailer of natural dog treats and chews, selling via third-party marketplaces, most notably Amazon.com, is critical to its business. During the holidays, when Pawstruck's sales ramp up on both its own site and on Amazon, ensuring that its products are well stocked is a top priority. In episode 15 of Total…

In episode 14 of Total Retail Talks, we feature a conversation with Jennifer Farrelly, director of human resources at Lorna Jane, a women's activewear brand. With the holiday shopping season quickly approaching, retailers’ stores and websites will begin to see an uptick in traffic. To help accommodate this increase in demand, many companies hire extra…

Last month, overstockArt.com launched a new e-commerce site to replace the online retailer's 12-year old flagship online store. In episode 13 of Total Retail Talks, Amitai Sasson, vice president of marketing and development at overstockArt.com, discusses how the brand is leveraging its new site to better engage consumers and sell its products.