Total Retail Talks

Total Retail Talks

By Total RetailBusinessManagement
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Total Retail Talks episodes

  • Frank + Oak's Strategy for Selling Womenswear
    Frank + Oak made its reputation as a retailer of men's apparel, accessories and shoes, first selling online, then adding brick-and-mortar stores. The company is about to undertake another evolution as it prepares to sell womenswear. In episode 43 of Total Retail Talks, Eric Alper, chief marketing officer at Frank + Oak, discusses the company's…
    14 min
  • The Reasons Behind Shop.com's Growth
    Online marketplaces are growing in popularity with shoppers and, therefore, so too are the number of marketplaces available. Shop.com is just one of the beneficiaries of consumers’ increasing penchant for shopping online. The marketplace features over 40 million products across virtually all product categories, and services over 200 markets. In episode 42 of Total Retail…
    18 min
  • Mobile, Payment Options Help Threadless Grow
    Threadless, an online retailer of T-shirts, art prints, home decor items and more featuring the designs of its global artist community, is always looking for ways to improve the shopping experience for its customers, which in turn benefits the business. In episode 41 of Total Retail Talks, Jake Nickell, founder and CEO of Threadless, talks…
    10 min
  • Mobile a Bright Spot for Lighting New York
    In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…
    12 min
  • The Secret to MGM Resorts’ Pricing Strategy
    MGM Resorts International is best known for its casinos and hotels (most of which are in Las Vegas, including The Bellagio, MGM Grand, Mandalay Bay, The Mirage, among others), but within those properties the company operates retail stores. In episode 38 of Total Retail Talks, Steve Schnur, director of merchandise planning and analytics for MGM…
    16 min
  • H2O+ Beauty Rebrands With Renewed Focus on Digital
    In episode 37 of Total Retail Talks, I interview Joy Chen, CEO of skincare brand H2O+ Beauty. Last year, H2O+ Beauty announced a brand relaunch, shifting the focus of its business from manufacturing to innovation and e-commerce; launching new product lines; introducing new channels of digital communication for its customers; and amplifying H2O+ Beauty's brand…
    8 min
  • ATGStores.com, Porch.com Partner for Unique Retail Experience
    Earlier this month, ATGStores.com, an online retailer of home goods such as lighting and furniture, and a wholly owned subsidiary of Lowe's, announced it had partnered with Porch.com, a home services platform that connects homeowners to home improvement professionals. In episode 37 of Total Retail Talks, Michelle Newbery, president of ATGStores.com, discusses what the partnership…
    7 min
  • Chain Reaction Cycles Rides Updated Commerce Platform to Higher Sales
    Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…
    19 min
  • Personalization Drives Conversion Gains for Marmot
    In episode 35 of Total Retail Talks, Jeff Milbourn, director of e-commerce at Marmot, a retailer of high-quality technical apparel and equipment for outdoor enthusiasts, discusses how the brand is using personalization to enhance the online shopping experience, offers some early results into the impact the effort is having on Marmot's business, and lays out…
    10 min

About Total Retail Talks

From the publisher's feed

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners…

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