Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…

When we think of Lowe's, we think of a retailer on top of its game. From its partnership with Google Tango to bring augmented reality to consumers to a seamless social strategy, Lowe's epitomizes what an omnichannel retailer looks like. In episode 44 of Total Retail Talks,Melissa Campanelli, editor-in-chief of Total Retail, talks with Kyle…

Frank + Oak made its reputation as a retailer of men's apparel, accessories and shoes, first selling online, then adding brick-and-mortar stores. The company is about to undertake another evolution as it prepares to sell womenswear. In episode 43 of Total Retail Talks, Eric Alper, chief marketing officer at Frank + Oak, discusses the company's…

Online marketplaces are growing in popularity with shoppers and, therefore, so too are the number of marketplaces available. Shop.com is just one of the beneficiaries of consumers’ increasing penchant for shopping online. The marketplace features over 40 million products across virtually all product categories, and services over 200 markets. In episode 42 of Total Retail…

Threadless, an online retailer of T-shirts, art prints, home decor items and more featuring the designs of its global artist community, is always looking for ways to improve the shopping experience for its customers, which in turn benefits the business. In episode 41 of Total Retail Talks, Jake Nickell, founder and CEO of Threadless, talks…

In episode 40 of Total Retail Talks, Marshal Downey, director of direct marketing at Build.com, discusses how an intelligent fulfillment platform is helping the online home improvement retailer better meet the demands of its customers for a seamless, fast delivery experience.

In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…

MGM Resorts International is best known for its casinos and hotels (most of which are in Las Vegas, including The Bellagio, MGM Grand, Mandalay Bay, The Mirage, among others), but within those properties the company operates retail stores. In episode 38 of Total Retail Talks, Steve Schnur, director of merchandise planning and analytics for MGM…

In episode 37 of Total Retail Talks, I interview Joy Chen, CEO of skincare brand H2O+ Beauty. Last year, H2O+ Beauty announced a brand relaunch, shifting the focus of its business from manufacturing to innovation and e-commerce; launching new product lines; introducing new channels of digital communication for its customers; and amplifying H2O+ Beauty's brand…

Earlier this month, ATGStores.com, an online retailer of home goods such as lighting and furniture, and a wholly owned subsidiary of Lowe's, announced it had partnered with Porch.com, a home services platform that connects homeowners to home improvement professionals. In episode 37 of Total Retail Talks, Michelle Newbery, president of ATGStores.com, discusses what the partnership…