In episode 64, Total Retail's Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic,…

Episode 63 of Total Retail Talks features a conversation with Helena Barbour, senior director of global sportswear at Patagonia, a designer and retailer of outdoor clothing and gear. Barbour talks about Patagonia's Fair Trade program, offering insights into the retailer's efforts to ensure the factory workers making its products across the globe are earning a fair…

West Elm announced this week that it will be opening a boutique hotel in Portland, Maine, the retailer's sixth such property scheduled to open in the next two-and-a-half years. Other hotels are scheduled for Detroit; Minneapolis; Savannah, Ga.; Oakland, Calif.; and Indianapolis. The hotels will essentially serve as massive showrooms for the furniture and home…

In episode 61 of Total Retail Talks, Bob Kupbens, vice president, B-to-C and seller experience, head of global trust, eBay, discusses how the online marketplace's partnership with Sellbrite will enable a better experience for merchants selling on the platform. In addition, Kupbens talks about the future of online marketplaces and how eBay is positioning itself…

In episode 60 of Total Retail Talks, Christopher Wu, co-founder and CEO of Paper Culture, an online retailer that offers modern design and sustainable products, including stationery, wedding invitations and wall decor, talks about the growth of the business, and in particular how a commitment to environmentally friendly products and attracting millennials to the brand…

In episode 59 of Total Retail Talks, Ian Wisbey, senior manager, global retail at Worldpay, a payments processing company, discusses the key findings from the company's recent research report, Why Do They Pay That Way?, as well as the implications for retailers based on the survey's findings. From how millennials prefer to pay for online…

JanSport implemented a new mobile-first mind-set for its site redesign, and it's helped the brand nearly double sales via the platform. Carolina Gomes, director of e-commerce at JanSport, joined us on episode 58 of Total Retail Talks to discuss the company's recent web redesign, how thinking mobile first has affected its sales, and what's in…

The payment landscape for online and offline retailers is getting wider and deeper every day. To discuss some key payment trends taking place within the retail industry, Elina Vilk, head of marketing, enterprise solutions, PayPal, joined us on episode 57,  of Total Retail Talks, sponsored by Synchrony Financial. Vilk discusses the mobile payment landscape, how data…

In episode 56 of Total Retail Talks, I interview Mike Edwards, CEO of eBags. Edwards discusses how the online retailer of handbags, luggage, backpacks and more is growing sales through increased product breadth, a mobile-first mentality and unique brand partnerships.

Episode 55 of Total Retail Talks features a conversation with Nick Rellas, co-founder and CEO of Drizly, the alcohol home delivery application. Rellas discusses, among other things, how today's on-demand e-commerce marketplace is helping Drizly compete with Amazon.com.