Total Retail Talks

CARiD, an online retailer of aftermarket auto parts, is using social media to establish its brand as a community for its niche target consumers. The retailer's strategic use of social media has earned it close to 2 million Facebook likes, more than 70,000 followers on Google+, 9,000 subscribers to its YouTube channel, and more than…

Holiday preparations are in full swing as retailers gear up for their busiest time of the year. In this debut issue of Total Retail Talks, Total Retail's new podcast channel, Joe Keenan, executive editor of Total Retail, chats with with Jim Davidson, Bronto Software's head of research, about the release of the cloud-based marketing automation…

In today's ultracompetitive retail environment, particularly online where your competition is one click away, consumers have shown that brand loyalty is quickly becoming a thing of the past. They're shopping primarily on price; having a seamless and hassle-free shopping experience is a given. With this dynamic in place, retailers are being forced to work harder…