In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.  

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While critically important to developing user-centered digital solutions and enhancing patient experience, the concept of “personalization” is still difficult to conceptualize, let alone execute within health systems. In this episode, hosts Chris Boyer and Reed Smith discuss the future of healthcare personalization - both for clinical care solutions as well as digital marketing. They are joined by John Berndt, CEO of TBG, who shares his perspective on how best to personalize experiences for the modern healthcare consumer and the tools and strategies every health system should adopt as they build their personalization practice. 

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One of the most pressing topics in hospitals and health systems today is finding ways to keep employees engaged and informed. In this episode, hosts Reed Smith and Chris Boyer share the history of the intranet, how it’s evolved over time (only to become much more challenging), and how the new distributed WFH workforce is dramatically changing the way health systems need to evolve internal communications digital strategies to better engage with their employees. They are joined by Bobby Isaacson from SocialChorus who shares how he works with health systems to leverage technology to better connect with their workforce.

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Welcome to the TPS5 for the week of June 18, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: What makes innovating in health tech so tricky, what if doctors were always watching and never there, the threat of ransomware still looms large the the demise of browser cookies is an opportunity for digital marketing. 

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As more health systems begin formalizing user experience design efforts in their organizations, it’s important to consider the various ways and approaches they can take to solve their customers’ needs. In this episode, hosts Reed Smith and Chris Boyer discuss the five essential elements of experience design, how these strategies can help to improve patient experience (hint: it’s not by building an app), and then are joined by Steve Koch, co-founder of Cast & Hue who shares how healthcare organizations should begin thinking about user experience, patient experience and employee experience as a contiguous effort. 

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Welcome to the TPS5 for the week of June 11, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Five ways health systems can respond to US consumers, Apple’s new features allow you to share data with doctors, why NPS shouldn’t measure customer experience and how to propel telehealth quality. 

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Over the past year, healthcare marketers and communicators have had to transform to meet the times. As we start to pivot our efforts to address the new normal, we have to contend with not only the changes in the modern healthcare consumer, but also the challenge of embracing new digital strategies and tools into current marketing strategies. Hosts Chris Boyer and Reed Smith share how leading organizations across the country view digital and the role it plays in 2021, discuss some of the top things that keep hospital digital marketers awake and night and learn how health systems are shifting their focus to address the challenges today.

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Welcome to the TPS5 for the week of June 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: How evolving medical knowledge can cause concern with patients, the international future of health, effective online competitive research and why JP Morgan Chase is returning to healthcare. 

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Developing a content marketing strategy for a hospital and health system should involve more than developing a narrative, tone and voice and alignment with the customer journey - it also should take into account how the content aligns with your marketing technology, to ensure it delivers business results. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.

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As health systems begin to rethink their marketing strategies, it might also be a good time to start rethinking which elements are needed in that strategy. In this episode, hosts Reed Smith and Chris Boyer share the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that every strategy should include. They are joined by Jackie Martin, digital marketing strategist, who shares her perspective on the best way healthcare marketers should build their strategies. 

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