Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and expertise. With recent advancements in technology, social media, and patient behavior (particularly in our current times), the use of video is becoming more and more important for hospitals and health systems. Host Reed Smith and Chris Boyer discuss recent trends in video use for online marketing, share emerging types of videos that brands are using and share some creative rules organizations should embrace as they reconsider and expand their video strategies. They are joined by Mark Miller of the de Beaumont Foundation who shares a recent campaign he launched that embraces user-generated video to share a complex brand story. 

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Welcome to the TPS5 for the week of June 15-19, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by the pandemic, local SEO strategies and the content marketing hierarchy of needs. 

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Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. In this episode, hosts Chris Boyer and Reed Smith discuss how content marketing could be used by organizations, and even dive into ten content marketing trends that will “dominate” beyond 2020. They are joined by Nicole Latimer, CEO of Staywell, who discusses the important role digital technology plays in health system content efforts. 

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Welcome to the TPS5 for the week of June 8-12, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read. 

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As we navigate through rapidly changing times, healthcare organizations are being forced to become innovative and creative with how they are expressing their brand values. In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times. 

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Welcome to the TPS5 for the week of June 1-5, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’s new Discovery Ads and learn about Google Currents!

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Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. And as organizations are forced to weather through transformative and disruptive changes in their industry, the strength and fortitude of their leadership team is put to the test. In today’s episode, hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to pivot to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. They are joined by Rodney Reider who shares his experience in working with health systems to build effective leadership teams. 

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Welcome to the TPS5 for the week of May 25-29 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter

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A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys on patient experience. In this episode, hosts Reed Smith and Chris Boyer review the findings of the survey, and the implication it has on hospital and health system review response strategies. They also revisit the steps Google, Facebook and other online review platforms have taken during the coronavirus pandemic, and Reed shares some research he has done on employee reviews. They are joined by Noel Coleman, of Doctor.com, who share strategies on how to make review management a strategic imperative in your organization. 

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Welcome to the TPS5 for the week of May 18-22 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.

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