touch point podcast

As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences. 

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Welcome to the TPS5 for the week of Jan 7, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the red flags behind the fall of Haven, hospital price transparency, vaccine distribution’s information mess and Amazon’s foray into Health Tech. 

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For health systems, the path to digital maturity can be full of challenges and land-mines. In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs. 

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In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020. 

Best Cold Open: 

• TP202 - Peppermint Desserts

Most Popular State (by Downloads): 

• California

Best Use of the Term “Unprecedented”:

• Whenever referring to our front-line healthcare workers (and the challenges they faced this year)

The Oddest Place We Recorded an Episode:

• HCIC@Home

Most Downloaded Episode: 

• TP153 - User-Centric Taxonomy

Best Episode (as voted on by our listeners): 

Best Episode Topic We Didn’t Record: 

• Intranets & Internal Communication Technology

Weirdest OS in Which Our Podcast Was Played:

• Windows Media Player

Who Is Smarter?

• Chris

Best Guest Expert:

Best Fan of 2020:

• Michael Krivich on LinkedIn

Best Recommendation: 

• A garden shovel

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In our annual holiday smorgasbord episode, host Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, a impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin. Listen in and enjoy these multiple courses from the leading healthcare podcasting network, Touch Point Media. 

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Welcome to the TPS5 for the week of Dec 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: solving the 8-second rule for healthcare brands, how the pandemic has forced improvements to social media misinformation handling, breaking the glass ceiling in healthcare technology, Amazon’s telehealth business, and more. 

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As the pandemic continues to stress the healthcare industry, the role of the healthcare professional is continually feeling the strain. And while applications for medical schools have seen a surge, the physician market has become more competitive. In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing Services who shares her experience working with health systems in defining the new way to engage in physician recruiting. 

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Welcome to the TPS5 for the week of Dec 11. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: helping to prepare US consumers for the vaccine, how the pandemic has shifted our digital transformation effort, the free-market approach to healthcare isn’t working, and more.

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The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. In today’s episode, hosts Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by Steven Haimowitz, CEO of HealthCourse and RealCME, who shares how he works with health systems and medical professionals by adopting digital technology and new learning styles to build new learning programs for physicians and patients. 

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Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: putting doctors at the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.

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