touch point podcast

Welcome to the TPS5 for the week of Mar 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: How TikTok is changing healthcare marketing, hospitals actively hiding pricing data, shared decision making to address hesitancy and CVS’s new mental health initiative.

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Over the last year, the healthcare industry has endured through a lot of challenges and has been forced to address them head on. In this episode, hosts Chris Boyer and Reed Smith discuss the top industry issues of 2021 and share how the lessons we learned are transforming our industry in new ways. They also discuss how with some new solutions, health equity should remain top of mind. Sam Lippolis, telehealth consultant and expert, joins us to discuss the recent advancements of virtual health and shares the “worst law about telemedicine.” 

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Google’s recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy. 

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Welcome to the TPS5 for the week of Mar 12, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to flywheels and how CVS Health is addressing black health disparities. 

The week’s TPS5: 

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Healthcare marketers and communicators know the importance of finding the voice of the customer and amplifying it in their efforts. In this episode, hosts Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts, the hosts break down the differences between using customer voice for benchmarking and/or for continuous improvement. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity. 

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Welcome to the TPS5 for the week of Mar 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .

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As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by marketing (and leveraging traditional marketing strategies and tools). From developing and leveraging personas, to creating targeted messaging, to tracking success KPIs - all of these activities show how marketing is strengthening and reinforcing communications. They are joined by Tim Stewart of Jarrard, who shares experiences and best-practices from working with health organizations across the country on vaccine communications. 

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Welcome to the TPS5 for the week of Feb 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to flywheels and how CVS Health is addressing black health disparities.

The week’s TPS5: 

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Digital advertising is a critical part of any healthcare marketer's toolkit, but how effective is it? In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. From the top advertising platforms, to how advertisers measure success, they explore how to best structure your digital advertising approach. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the trends he has seen over the last 20 years of advertising, and guidelines his organization has created to help guide health systems in their healthcare marketing efforts. 

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Welcome to the TPS5 for the week of Feb 19, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Meeting the challenge of AI in healthcare, Google opens its first Minnesota office, Facebook widens ban on vaccine misinformation and why healthcare workers are rejecting COVID-19 vaccines. 

The week’s TPS5: 

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