Welcome to the TPS5 for the week of Dec 11. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: helping to prepare US consumers for the vaccine, how the pandemic has shifted our digital transformation effort, the free-market approach to healthcare isn’t working, and more.

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The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. In today’s episode, hosts Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by Steven Haimowitz, CEO of HealthCourse and RealCME, who shares how he works with health systems and medical professionals by adopting digital technology and new learning styles to build new learning programs for physicians and patients. 

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Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: putting doctors at the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.

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In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast. They reflect on the types of topics they’ve covered and even share a clip from their first conversation (in the first episode). After reflecting on the variety of guest experts on the show, they share a special montage of their most-featured guest, Ed Bennett, and the variety of expertise he has shared. We want to thank all of our listeners and sponsors for making the show as successful as it is (and we look forward to the next 200)!

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This Thanksgiving week special episode is designed to share a double helping of great content for the lengthy weekend. First up, hosts Chris Boyer and Reed Smith share a live podcast recording from #HCIC20 - where they welcome Ahava Liebtag from Aha Media and celebrated Reed’s and Ahava’s introduction to the 2020 Healthcare Internet Hall of Fame and all three discuss how they’ve seen change in the industry over the past decade. Then for the second round, they welcome Maren Jensen of Sanford Health and Chris Eastwood from Point Across Media, who share how they partnered together to tackle a large video project. A cornucopia of great information this week!

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Welcome to the TPS5 for the week of Nov 20. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: communicating about vaccine hesitancy, clinicians unable to access telehealth from EHRs, senior care residences of the future, and why contact-tracing apps haven’t been adopted in the US. 

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DataPoint podcast - Online Patient Communities Grow Up

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As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care.. In this episode, hosts Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts. They are joined by Chris McReynolds, CEO of Well Source, who shares his perspective on how health systems can leverage digital to educate and motivate people to engage in healthier behavior.

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Welcome to the TPS5 for the week of Nov 13. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa helping aging family members, and how hospitals must embrace digital. 

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Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison. 

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Social Health Institute

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Welcome to the TPS5 for the week of Nov 6. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: five forces that will reshape the future of healthcare, young people designing digital health innovations, healthcare intranet design trends, and more.

The week’s TPS5: 

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