As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by marketing (and leveraging traditional marketing strategies and tools). From developing and leveraging personas, to creating targeted messaging, to tracking success KPIs - all of these activities show how marketing is strengthening and reinforcing communications. They are joined by Tim Stewart of Jarrard, who shares experiences and best-practices from working with health organizations across the country on vaccine communications. 

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