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touch point podcast
touch point podcast episodes
- The TPS5 - Week of Oct 23, 2020
Welcome to the TPS5 for the week of Oct 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: what digital health entrepreneurs can do to combat disparities, 5 beliefs blocking digital transformation, health digital missteps during COVID and 11 big ideas in healthcare innovation.
The week’s TPS5:
- What Digital Health Entrepreneurs And Investors Can Do To Combat Disparities In Health
- 5 Core Beliefs Blocking Digital Transformation In Health Systems
- How Did Healthcare Make Digital Missteps During COVID — And What Do Organizations Need to Do Now?
- 11 big ideas in healthcare innovation
- HealthCare Insight for Marketers podcast: Rose Glenn on How to Have a Remarkable, Highly Rewarding Career in Healthcare
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min - TP194 - Normalizing Virtual Health in the New Normal
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine is becoming a permanent part of the care journey for hospitals, health systems, FQHC’s and physician practices. In this episode, hosts Reed Smith and Chris Boyer discuss the current state of telehealth, how to establish a telemedicine program based on value, and imagine how hybrid models of the future can include virtual and in-person models. They are joined by Ann Mond Johnson. CEO of the American Telemedicine Association (ATA) and host of The Source podcast, who shares her perspective on the state of virtual health for our industry.
Mentions from the Show:
- CMS will reimburse for 11 new telehealth services during the public health emergency
- Establishing A Value-Based ‘New Normal’ For Telehealth
- How the virtual health landscape will shift in a post-COVID world
- Hybrid Telehealth: Telehealth and In-Person Healthcare
- American Telemedicine Association
- The Source podcast
- Ann Mond Johnson on Twitter
- Ann Mond Johnson on LinkedIn
- Paul Griffiths on Twitter
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
59 min - The TPS5 - Week of Oct 16, 2020
Welcome to the TPS5 for the week of Oct 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: Helping healthcare providers understand AI better, expanding telehealth services under Medicare, Press Gainey expanding their hold on online reputation, Facebook banning anti-vaccination ads and more!
The week’s TPS5:
- AI Can Help Patients— But Only If Doctors Understand It
- CMS expands list of telehealth services that can get Medicare reimbursement
- Press Ganey acquires Doctor.com, secures majority stake in Binary Fountain
- Facebook says it will finally ban anti-vaccination ads
- The Connected Hospital podcast: Hospitals Looking Closer at Mobile and How to Execute
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min - TP193 - Building Strength and Resilience in Your Health System
Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strategic focus. In this episode, hosts Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates how hope is not a strategy, and how digital can help organizations develop a sustainable approach to the future. They are joined by Paul Griffiths, General Manager, Digital Health Solutions at Perficient, who share the commitments that health systems should consider to build revenue resilience.
Mentions from the Show:
- COVID-19 Hospital & Health System Survey
- Hope Is Not a Strategy
- Digital Healthcare Leaders: Take An Innovative Approach To Whole-Person Care
- 4 Steps to Digitalize Healthcare for the Long Term
- Revenue Resilience blog posts from Perficient
Paul Griffiths on LinkedIn- Paul Griffiths on Twitter
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 1 min - The TPS5 - Week of Oct 9, 2020
Welcome to the TPS5 for the week of Oct 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: Tech giants entering the insurance market, the rise in cost of telehealth, effective governance and using Google Docs to educate about COVID.
The week’s TPS5:
- Here's how Google, Amazon, Facebook and Apple are targeting the health insurance market
- The costs of telehealth visits have shifted amid the pandemic. What to know before you Zoom your doctor
- A healthcare executive’s 3 key considerations to effective governance
- This scientist made a Google Doc to educate the public about airborne coronavirus transmission
- The Morning Fix podcast: Authenticity in the Workplace: Making an Impact by Remaining True to Yourself
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min - TP192 - NPS, PX and CSAT - How to Measure VoC
For health systems, it’s clear that measuring customer experience remains important to maintaining patient loyalty. In this episode, hosts Chris Boyer and Reed Smith discuss the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), Customer Satisfaction metrics (including Press Gainey and NRC data), and Consumer Effort Scores (CES). They are joined by Dan Reilly, Senior Vice President at SMS Research Advisors, who share how he works with health systems in understanding the effective ways to use NPS to understand their market.
Mentions from the Show:
- Wikipedia article: Net Promoter
- NPS Best Practices: What is Net Promoter Score℠ and how does it help me?
- How improving patient experience through net promoter scores can improve outcomes, boost revenue
- NPS, CSAT and CES - Customer Satisfaction Metrics to Track in 2020
- Using the Voice of the Customer to capture much more than an NPS score
- SMS Research Advisors
- Dan Reilly on LinkedIn
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr - The TPS5 - Week of Oct 2, 2020
Welcome to the TPS5 for the week of Oct 2. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: Pinterest manages health misinformation better than Facebook, people want their own health data, three trends in healthcare content marketing, and new insight metrics for Google My Business.
The week’s TPS5:
- How Pinterest beat back vaccine misinformation — and what Facebook could learn from its approach
- Patients want to download their own health data, report shows
- 3 Compelling Signals from the State of Healthcare Content Marketing Study
- Google My Business Announced New Performance Insights Metrics
- The Connected Hospital podcast: Collective Medical’s Kat McDavitt and the world of B2B marketing in healthcare and tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min - TP191 - Leveraging Our Opportunity of Trust
The role of health systems in communicating about and treating COVID-19 has already undergone significant strain. In this episode, hosts Chris Boyer and Reed Smith are joined by Isaac Squyres, partner at Jarrard Inc. to discuss their most recent National Coronavirus Online Survey, including implications and opportunities for health systems to communicate effectively about the coronavirus vaccine, leverage trust and engage their employees.
Mentions from the Show:
- Jarrard’s COVID-19 Response COVID-19 Resources
- Isaac Squyers on LinkedIn
- Jarrard Inc. on Twitter
- High Stakes Podcast
- Gallup Poll: The Unequal Distribution of Economic Damage From COVID-19
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
43 min - The TPS5 - Week of Sep 24, 2020
Welcome to the TPS5 for the week of Sep 24th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: the pandemic has pushed U.S health into a tech revolution, why listing management is complex, paying people to work out with the Apple Watch, Facebook last in digital trust and how Vanderbilt is making a dent in healthcare.
The week’s TPS5:
- The pandemic has pushed U.S. healthcare into a tech revolution
- Why is healthcare listings management so complex and expensive? (Hint: It doesn’t have to be!)
- Singapore says it'll start paying people to work out with Apple's smartwatch
- Facebook Ranks Last in Digital Trust Among Users
- Healthcare Insight for Marketers: How Marketing Leaders at Vanderbilt are Making a Dent in the Healthcare Universe
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min - TP190 - No Patient Left Behind: the Importance of Patient Access
There has been a significant consumer shift online due to pandemic, and now many organizations are rethinking their patient engagement and access strategies to strengthen their digital channels. Hosts Chris Boyer and Reed Smith share how consumer online shopping patterns have shifted, how recent legislation is driving health systems to “free health data” for their patients, and then are joined by expert Dr. Tashfeen Ekram or Luma Health who share his approach to helping physicians and systems ensure there is “no patient left behind.”
Mentions from the Show:
- The great consumer shift: Ten charts that show how US shopping behavior is changing
- HHS publishes final regs on info blocking, interoperability
Was COVID-19 Healthcare’s Use Case for the Patient Portal?- Dr. Tashfeen Ekram on LinkedIn
- Dr. Tashfeen Ekram on Twitter
- LumaHealth.io
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 1 min
About touch point podcast
From the publisher's feed
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed…
Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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