Imagine if Facebook was no longer part of your social media strategy...this is the scenario hosts Chris Boyer and Reed Smith discuss in this week’s episode. Inspired by a recent debate at a social media conference, they discuss the difficulties social media platforms face when they grow too large, and share some of the advances Facebook is making (controversial or otherwise) in the space of healthcare. They are joined by Dr. Farris Timimi, Medical Director of the Mayo Clinic Social Media Network, in which he shares his nuanced perspective on how health systems can best leverage the largest social media platform, warts and all. 

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Recorded in Orlando, Florida at the 23rd Annual Healthcare Internet Conference, hosts Reed Smith and Chris Boyer discuss themes coming from this year’s event, including digital transformation, the total customer experience and how to address not only consumers but physicians as a key audience. They are joined in the conversation by experts Jane Crosby (VP, Strategy and Business Development at True North Custom), Curtis Munlin (Regional Vice President- Hospital Partnerships at Doximity) and Jared Johnson (consultant and podcast host). 

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Recorded before a live audience, this week’s episode features hosts Reed Smith and Chris Boyer moderating a discussion at the Mayo Clinic Social Media Network Annual Conference in Rochester, MN. They are joined by guest panelists from Mayo Clinic’s social media team: Margaret Shepard, Stacy Theobald and Audrey Laine Seymour as they discuss how they approach and manage the social media platforms for the health system, how they keep current with local trends, and how they have built a distributed social media approach for their doctors, nurses and staff to actively engage on social media. 

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Influencer marketing, while not a new strategy, is constantly evolving and changing. But how often do hospitals and health systems utilize this strategy in their digital efforts? In this episode, hosts Chris Boyer and Reed Smith discuss latest trends and approaches to digital strategies and how it differs from patient testimonials and thought-leadership approaches. They are joined by influencer marketing consultant and strategist, Alex Lodner, who share best practices and tips for organizations looking to begin a formal influencer strategy. 

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A not uncommon topic for the podcast, in this episode hosts Reed Smith and Chris Boyer discuss digital transformation and why it’s so difficult for hospitals and health systems. They explore whether it’s just because the industry is bad at transformation, or if the focus in on solving the right goals. They are joined by John Benrdt, president of TBG, where he shares his perspective on digital transformation and what tools are most important for health systems to focus on to support digital transformation.

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The digital space in healthcare is under constant change and evolution. Yet professionals in the industry are compelled to stay on top of the most current trends. How do stay relevant? In this episode, hosts Chris Boyer and Reed Smith discuss the theory of adult learning, share ways in which digital marketers can keep abreast of new trends in our space and also share what they’ve learned in over two years of podcasting. They are joined by Kathy Divis and Mike Schneider of Greystone, who share the history of the Healthcare Internet Conference, and what can be expected from this year’s conference.

Mentions from the Show:How to Apply the Adult Learning Theory to Learn FasterHealthcare Internet ConferenceKathy Divis on LinkedInMichael Schneider on LinkedInGreystone.netGreystone on digital2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference 

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision. 

Mentions from the Show:How to avoid a marketing technology #FailHere’s Why Most Digital Transformation Projects FailWhy digital transformations fail: 3 steps you can't skipJackie Martin on LinkedInBranchStrategy.com2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference 

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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The technology stack is the hidden workhorse of a modern marketing team. Yet, to many, the concept of a synchronous martech stack is deemed “too techy” (and often relegated to IT). In this episode, hosts Reed Smith and Chris Boyer bust down the myths of the modern technology stack, outline a simple framework for health systems to use when assessing the tools they have available, and even discuss some of the trends facing the martech landscape. They are joined by Ed Bennett, founder of Martech.Health, in which he discusses ways health systems can assess and understand their technology needs.

Mentions from the Show:Marketing Technology StackHow to Build an Awesome Marketing Stack With Real Life ExamplesMarTech West 2019 RecapMartech.HealthEd Bennett on LinkedInEd Bennett on Twitter2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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A common mantra organizations hear when transforming themselves to become digital first is to “act more like a start-up.” But what does that actually mean? In this episode, hosts Chris Boyer and Reed Smith discuss the characteristics that larger organizations should embrace to become more like a start-up, including cultural and workplace design efforts. They also discuss challenges that start-ups face when working with health systems, and share some innovative successes health systems have seen by acting more agile and adept. They are joined by Rodney Reider, Partner at KA-Ventures, on his experience working within health systems and designing an innovative culture.

 Mentions from the Show:Act Like a Startup - MIT Sloan Management Review articleHow To Build A Startup Culture In A Big Organization - Work Design MagazineHealthcare startups struggle to navigate a business world that’s set up for them to fail - TechcrunchHealthcare Innovation - 10 Recent Examples Of Powerful Innovation In Healthcare - Forbes.comRodney Reider on LinkedInRodney Reider on TwitterMedicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts Chris Boyer and Reed Smith discuss the way hospitals and health systems are changing their marketing departments and how important the role of the digital technologist plays in new digital teams. Rachel Neeley from Evariant joins us to talk about how precision marketing is also enabling organizations to focus their efforts on business results.

 Mentions from the Show:The Changing Structure of Marketing Departments in the Age of Disruptionthe Year of the Chief Digital Officer? Rachel Neeley on LinkedInRachel Neeley emailEvariant.comMedicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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