Sign up to save your podcasts
Or
Share touch point podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
touch point podcast
touch point podcast episodes
- The TPS5 - Week of Aug 10 - Aug 14, 2020
Welcome to the TPS5 for the week of Aug 10 - Aug 14. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: why COVID19 vaccines are being developed so fast, primary care doctors’ need to increase payments, the 2-second consumer and the Jarrard Digital Maturity Study.
The week’s TPS5:
- ‘A huge experiment’: How the world made so much progress on a Covid-19 vaccine so fast
- Primary Care Doctors Look at Payment Overhaul After Pandemic Disruption
- 'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings
- Jarrad Digital Maturity Study
- Introducing Healthcare Insight for Marketers
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min - TP184 - The Telehealth Tech Stack
Now that many health systems across the country have rapidly implemented telehealth solutions, many of them are taking a step back to evaluate the myriad of options available to determine the best ways to align to their customers’ needs. In this episode, hosts Chris Boyer and Reed Smith dive into the “telehealth tech stack,” sharing the four major categories of telemedicine platforms and the underlying technology that can make virtual care solutions impactful. They are joined by Jonathan Pearce, CEO of Zipnosis, who shares his experience running a telehealth company and where the industry might be headed.
Mentions from the Show:
- Telehealth technology: What’s under the hood?
- Tech stack and the technologies used behind telemedicine app development
- How to Improve Your Digital Front Door Strategy
- Your digital front door starts well before your web site
- Zipnosis.com
- Jonathan Pearce on LinkedIn
- Jonathan Pearce on Twitter
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
57 min - The TPS5 - Week of Aug 3 - Aug 7, 2020
Welcome to the TPS5 for the week of Aug 3 - Aug 7. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: the changing perspective on testing accuracy, a significant merger in digital health, making telehealth’s expansion permanent and how marketers are leveling-up during the pandemic.
The week’s TPS5:
- ‘It’s Kitchen Sink Time’: Fast, Less-Accurate Coronavirus Tests May Be Good Enough
- Say Hello To The Largest Virtual Care Company: Telavongo, The $38 Billion Merger Between Teladoc And Livongo
- Telehealth to become permanent under executive order
- 64% of marketers have pursued some type of learning during lockdown
- Dr. Jevin West | The Art of Skepticism in a Data-Driven World
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min - TP183 - The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.
Mentions from the Show:
- A Digital Front Door Strategy: What It Is, Isn’t, and Why You Need One
The Future of Healthcare Starts with a ‘Digital Front Door’- How to Improve Your Digital Front Door Strategy
- Your digital front door starts well before your web site
- Tom Cassels on LinkedIn
- Tom Cassels on Twitter
- RockHealth.com
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 6 min - The TPS5 - Week of July 27 - July 31, 2020
Welcome to the TPS5 for the week of July 27 - July 31. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: the economic imperative of prioritizing health, Google’s top search results, the role of digital health in recovery, chatbots and a thorough definition of health disparities and unconscious bias in healthcare.
The week’s TPS5:
- Prioritizing health: A prescription for prosperity
- Google’s Top Search Result? Surprise - It’s Google!
- 3 ways digital health will help hospitals navigate COVID-19 recovery: Providence report
- Chatbots in Healthcare May Boost Access to Care During COVID-19
- Health Disparities & Unconscious Bias: What You May Not Know
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min - TP182 - The New Role of the Digital Marketer
Prior to the pandemic, the role of the healthcare digital marketer has been evolving. But, as with most other things, due to the public health crisis, the role of the digital marketer has both seen the most radical shift, as well as stayed the same. In this episode, hosts Chris Boyer and Reed Smith discuss the changes to marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace from Banner Health who shares first-hand how his digital team is supporting his health system in these abnormal times.
Mentions from the Show:
- CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19
The CMO Survey: Covid-19 and the State of Marketing- As pandemic quarantines lift, brand marketing cannot maintain status quo
- Gartner Says Marketers Should Accelerate Digital Marketing Initiatives Amid COVID-19 Pandemic
- Post-Pandemic: How Digital Marketers Can Do More with Less
- Chris Pace on LinkedIn
- Chris Pace on Twitter
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 2 min - The TPS5 - Week of July 20 - July 24, 2020
Welcome to the TPS5 for the week of July 20 - July 24. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: Uber’s role in contact tracing, frictionless is not enough, the end of the telehealth boom and the future of telehealth visits.
The week’s TPS5:
- Uber offers COVID-19 contact tracing help amid chaotic U.S. response
- ‘Frictionless’ is not enough: Introducing emotional peaks in your customer experience
- The looming end to the telehealth boom
- Most physicians predict fewer than 10% of their visits will be virtual by next year
Exam Room podcast: The Complexities of Physician Supply and Demand
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min - TP181 - Next Best Action Marketing During Unprecedented Times
Now, more than ever, it’s important for healthcare marketers to rethink the ways they are engaging with customers and patients - which is leading to rise in “next-best-action” marketing, nurturing the use of CRM and marketing automation. In this episode, hosts Reed Smith and Chris Boyer discuss why health systems should embrace this new marketing paradigm, and how despite a tightening of marketing budgets and headcount, organizations are rapidly revamping their departments to focus on building trust and engagement with their customers across the entire journey. They are joined by Ben Seyden of Fransiscan Alliance, who shares how his team is developing content across multiple digital channels focused on the customer.
Mentions from the Show:
- Marketo article “What is Lead Nurturing?”
- Wikipedia definition “Next-best-action Marketing”
- Despite budget cuts, CMOs still bullish on marketing automation investments
- Marketing Automation Among Top Four Investment Priorities for Digital Solutions
- 3 Common Errors That Can Render Your Customer Journey Maps Ineffective
- Ben Seyden on LinkedIn
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
50 min - The TPS5 - Week of July 13 - July 17, 2020
Welcome to the TPS5 for the week of July 13 - July 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
This week: how the fax machine is hindering response to the coronavirus, how hospitals can use data to market proactively, the potential for telehealth in home health and the financial unwellness fallout from the pandemic.
The week’s TPS5:
- Bottleneck for U.S. Coronavirus Response: The Fax Machine
- Outsmarting the False Bubble: How Hospitals Can Use Data to Market Proactively
- The Promise and Potential for Telehealth in Home Health
- A Toxic Side Effect of the Coronavirus: Financial Unwellness
- Intersection podcast: Sewing Masks for Healthcare Workers
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min - TP180 - Ingredients of Customer-Centricity
The current public health crisis has caused our industry to rapidly adopt many customer-first strategies. In this episode, Reed Smith and Chris Boyer share case studies from our industry that illustrate what it means to be customer-centric, the importance of the call center and how culture is the critical element of digital transformation. They are joined by Grad Conn, Chief Marketing Officer of Sprinklr, who shares his experience with health systems who are using digital CXMs to better address customer needs.
Mentions from the Show:
How Customer Experience is changing the healthcare industryThe Road To Customer-Centricity Starts Closer To Home Than You Think- In Times of Distress, Do Crises Illuminate Cracks in Customer Service?
- 5 Best Practices to Shepherd Your Organization Through Digital Transformation
- Grad Conn on LinkedIn
- Grad Conn on Twitter
- Sprinklr.com
- Copernican Shift blog
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 1 min
About touch point podcast
From the publisher's feed
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed…
Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
More shows like touch point podcast
The Daily
111,865 Listeners