touch point podcast

Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand. 

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Understanding our customers and the emotions that may shape their experiences with our organizations is an important marketing differentiator for healthcare marketing professionals. That is why empathy marketing is an important differentiator that many organizations are turning to. But what is “empathy marketing” specifically and what is the best way to use it? In this episode, hosts Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into your marketing efforts. They are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design to better understand their customers. 

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Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: imagining the redesign of the EHR, rethinking crisis management in healthcare, why our industry lags in innovation, the importance of online reviews and telemedicine fatigue. 

The week’s TPS5: 

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With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts Chris Boyer and Reed Smith discuss the way hospitals and health systems are changing their marketing departments and how important the role of the digital technologist plays in new digital teams. Rachel Neeley from Healthgrades joins us to talk about how precision marketing is also enabling organizations to focus their efforts on business results. 

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Welcome to the TPS5 for the week of June 22-26, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the best approach for supporting public health measures, hospital price transparency is upheld in court, social media usage will likely normalize post-pandemic and the 4 new attributes to GMB. 

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Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and expertise. With recent advancements in technology, social media, and patient behavior (particularly in our current times), the use of video is becoming more and more important for hospitals and health systems. Host Reed Smith and Chris Boyer discuss recent trends in video use for online marketing, share emerging types of videos that brands are using and share some creative rules organizations should embrace as they reconsider and expand their video strategies. They are joined by Mark Miller of the de Beaumont Foundation who shares a recent campaign he launched that embraces user-generated video to share a complex brand story. 

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Welcome to the TPS5 for the week of June 15-19, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by the pandemic, local SEO strategies and the content marketing hierarchy of needs. 

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Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. In this episode, hosts Chris Boyer and Reed Smith discuss how content marketing could be used by organizations, and even dive into ten content marketing trends that will “dominate” beyond 2020. They are joined by Nicole Latimer, CEO of Staywell, who discusses the important role digital technology plays in health system content efforts. 

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Welcome to the TPS5 for the week of June 8-12, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read. 

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As we navigate through rapidly changing times, healthcare organizations are being forced to become innovative and creative with how they are expressing their brand values. In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times. 

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