touch point podcast

Welcome to the TPS 5 for the week of April 27 – May 1, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      Can API vendors solve healthcare’s data woes?

-      Poll: Consumers report greater satisfaction with digital health services than those from banking, telecoms

-      What the Coronavirus Crisis Reveals About American Medicine

-      Artificial Intelligence Won't Save Us From Coronavirus

-      The New Normal: Healthcare Data Privacy – a Conversation with Kurt Waltenbaugh, Founder and CEO of Carrot Health

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Crises can fundamentally reshape people’s beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption will likely also emerge from the pandemic. In this episode, hosts Reed Smith and Chris Boyer talk about the shifts in consumer behavior as a result of our current public health crisis, and how organizations can understand and adapt to these shifts as consumer mindsets shift. They are joined by Jane Sarasohn-Kahn, health economist and advisor, who shares ideas from her book Health Consuming, and how health systems can begin addressing the needs that healthcare consumers have. 

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Welcome to the TPS 5 for the week of April 20, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      Exclusive: Mary Meeker's coronavirus trends report

-      Three Notable Differences in Digital Advertising Between the Last Recession and Now

-      Lawmakers Ask CMS to Expand mHealth Coverage for Mental Health Services

-      Deploying a Health System Artificial Intelligence (AI) Center of Excellence

-      Touch point podcast #168 – Medical Misinformation’s Impact on Public Health

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Provider systems have always tried to be the convenor of authoritative healthcare content for their communities - and the importance of this is no greater as our country still works through the COVID19 public health crisis. Hosts Chris Boyer and Reed Smith discuss current consumer trust of health systems, and how the rise of misinformation online has not only stress-tested the abilities of Facebook, Google and Twitter to moderate false information through their platforms. They are joined by John Brownlee of VidScrip, who shares easy ways for health systems to engage their physicians in conveying authoritative and trust-worthy content during this global pandemic. 

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Welcome to the TPS 5 for the week of April 13, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      Answering the 12 Biggest Questions About Google and Apple’s New Coronavirus Tracking Project

-      Lawmakers Ask CMS to Expand mHealth Coverage for Mental Health Services

-      Assessing Coronavirus’s Impact on Your Business Model

-      The Influencer Economy Hurtles Toward Its First Recession

-      Introducing: “The New Normal: Conversations About the Future of Healthcare”

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Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing - from patient acquisition, supporting content marketing and even branding/awareness efforts. However, in our current public health crisis, many organizations are beginning to question the role of digital advertising in their overall marketing efforts - now and even as we move through this crisis. Hosts Reed Smith and Chris Boyer discuss the changes in digital marketing as a response to the COVID-19 crisis, and share ways consumer search pattern is changing in the past few months. They are joined by Michael Robideau from True North Custom, who shares how he is working with health systems to shift their marketing for the current times. This episode also features a special conversation with David Dolton, Jim Samuel, Ed Bennett and Mitch Holdwick (who joined in a live Zoom listen to the show).

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Welcome to the TPS 5 for the week of April 6, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      What Will U.S. Health Care Look Like After the Pandemic?

-      How Germany Leveraged Digital Health to Combat COVID-19

-      Coronavirus Gives People a Reason to Use Telehealth, But Doubts Remain

-      The Virus Changed the Way We Internet

-      TP163 – Boosting the Impact of Your Online CV

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In a time of crisis, people react differently to how they search for information, as well as their purchasing habits. For hospitals and health systems, understanding audiences’ needs and desires becomes important for developing effective communications strategies. In this episode, hosts Chris Boyer and Reed Smith share what science has found about consumer behavior in a crisis, the new consumer segmentation marketers need to understand, and then are joined by Kelly McDonald from OSU Wexner Medical Center who shares how her organization’s social media audit allowed her to gain advantage when communicating to our customers. 

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Welcome to the TPS 5 for the week of March 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      NRC HEALTH REPORT Consumer-sentiment data on the coronavirus pandemic

-      Healthcare marketers slash budgets, step up digital, as COVID-19 forces an evolution

-      The Eight Types of People We Become on Zoom

-      YouTube profits from videos promoting unproven Covid-19 treatments

-      COVID-19 communications: Best practices and how to prepare for what’s next

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