touch point podcast

Welcome to the TPS 5 for the week of March 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      Coronavirus is forcing a trade-off between privacy and public health

-      Isinnova shares 3D printed adapter to turn snorkeling mask into a non-invasive ventilator

-      Dyson is building 15,000 ventilators to fight COVID-19

-      A CDC veteran asks: Why is the agency ‘sitting on the sidelines’ in the fight against Covid-19?

-      Here are the 5 kinds of pandemic villains who are making things worse for the rest of us

-      The Exam Room podcast with Dr. Bryan Vartabedian

-      33charts.com

-      33 charts Facebook page

-      Dr. Bryan Vartabedian on Twitter   

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As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical. But what does this mean for health system marketing? In this episode, hosts Chris Boyer and Reed Smith discuss the impact of marketing strategies for hospitals and healthcare systems, and how now is the time (more than ever) for us to evolve to “big M” marketing.. They are joined by Chris Hemphill from SymphonyRM who describes how he is working with marketers to help them use data to understand patients’ needs and guide them to making meaningful healthcare decisions. 

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Welcome to the TPS 5 for the week of March 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      A Guide to Managing Your (Newly) Remote Workers

-      Coronavirus at a Glance: Infographic

-      The Coronavirus Crisis Is Showing Us How to Live Online

-      Facebook, Reddit, Google, LinkedIn, Microsoft, Twitter and YouTube issue joint statement on misinformation

-      Connected Hospital podcast: AI brings platform to COVID-19 battlefront

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The role of the online CV (or resume) is critical for medical professionals in hospitals and health systems - both when exploring new opportunities, as well as presenting oneself online for consumers “interviewing” doctors through their online reputation. In this episode, hosts Chris Boyer and Reed Smith discuss the history of the CV and how digital channels are influencing the way consumers trust medical professionals. They are joined by Audun Utengen of Symplur who shares the way they are using social media to determine the online impact of physicians’ social media presence. 

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Welcome to the TPS 5 for the week of March 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

-      Beyond the Obvious: Four Areas that Need Attention in COVID_19 Communications

-      Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19

-      Google Maps update lets you know which businesses are affected by coronavirus

-      25th Annual Healthcare Marketing & Physician Strategies Summit update regarding the CO-VID 19 outbreak

-      Touch point podcast 162: Blockchain and Healthcare

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Blockchain is an important technology that is being used in many different industries, but what is its application in healthcare? In this episode, hosts Chris boyer and Reed Smith do their best to define what blockchain means, and then discuss the opportunities that blockchain has in the healthcare industry - from improving financial transactions, to securely storing confidential information and even driving efficiencies in the supply-chain. They even discuss how blockchain is being used to help with the coronavirus pandemic. They are then joined by Charlie Lougheed of Axuall, who shares how his company is using this technology to improve credentialing in the healthcare space. 

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Welcome to the TPS Friday 5 for the week of March 2. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at http://touchpoint.health. In this week’s TP5:

-      Moz.com’s 2020 Google Search Survey: How Much Do Users Trust Their Healthcare Search Results?

-      25th Annual Healthcare Marketing & Physician Strategies Summit update regarding the CO-VID 19 outbreak

-      CMOs Report A Skills Gap in Data and Analytics

-      Stories are coming to LinkedIn

-      touch point podcast 161:  The Freelance (Gig) Economy and Healthcare

-      The Exam Room podcast with Dr. Bryan Vartabedian: TikTok and the WHO

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More than a third of the US workforce is taking advantage of the benefits of the freelance (gig) economy - but how is that impacting healthcare? In this episode, hosts Chris Boyer and Reed Smith discuss the changes in the healthcare workforce and the demands that our freelance economy are having on health systems and physicians - from new methods of billing to how on-demand applications are changing healthcare delivery. They are joined by Manoj Jhaveri, co-founder and CEO of Hyr Medical Inc, in which he shares how the freelance economy is impacting the relationship between health systems and physicians. 

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Welcome to the TPS Friday 5 for the week of February 24. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at touchpoint.health. The TPS report is made possible by the support of our friends at Binary Fountain

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The World Health Organization defines digital health literacy as the ability to seek, find, understand and appraise health information from digital sources. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of digital health literacy as a way to improve the overall digital care journey, and the importance of designing these solutions with an eye for health equity. They are joined by Meghan Nechrebecki from The Health Cube, who discusses the role of video in the digital care journey. 

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