We live in a data-rich world, and any of us that spend time online already know that our data footprint is being tracked and analyzed for a multiple of reasons...including marketing. But what is the ultimate value of health records that are being kept within health systems? In this episode, hosts Reed Smith and Chris Boyer discuss why health records command such a high price on the dark web, how data is de-identified (and if it can be reversed). They are joined by Jeremy Mittler from Crossix in which he shares how de-identified data can be leveraged for marketing effectiveness. 

 Mentions from the Show:Sutter Health sued for allegedly sharing patients' health data with Facebook, GooglePatient medical records sell for $1K on dark webGuidance Regarding Methods for De-identification of Protected Health Information in Accordance with the Health Insurance Portability and Accountability Act (HIPAA) Privacy RuleThe Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience InsightAI can re-identify de-identified health data, study findsJeremy Mittler on LinkedInCrossix on TwitterCrossix websiteCrossix blogStrategic Marketing for Health Care conference SHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference 

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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In this episode, hosts Reed Smith and Chris Boyer review three digital studies - the 2019 Mary Meeker Internet Trends Study, The 2019 Social Habit Study (by Edison) and the 2019 Healthcare Digital Marketing Study. From the rise of mobile, the on-demand economy, trends in social media usage and health system and agency digital marketing team size and structure, the hosts share their takeaways on how organizations need to adapt their digital strategies. They are joined by Ben Dillon, Chief Strategy Officer of Geonetric, in which he shares his perspective and major takeaways from their latest study.  

 Mentions from the Show:Mary Meeker Internet Trends Study 2019The Social Habit 2019 - Edison research2019 Healthcare Digital Marketing Trends Survey - GeonetricGeonetric.comBen Dillon on LinkedInGeonetric on TwitterBen Dillon on TwitterStrategic Marketing for Health Care conference SHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet ConferenceFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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As healthcare marketers, we’re often asked to rely on our expertise to help develop effective strategies. However, this knowledge can also lead us down a path to bias that can influence how we think, measure and determine success. In this episode, hosts Chris Boyer and Reed Smith discuss common bias “traps” that health system marketers commonly fall into. They are then joined by Christopher Penn, long-time host of Marketing Over Coffee, in which he discusses the steps to build a data-first organization to embrace machine learning and AI and how ethics plays an important role in avoiding data bias.

Mentions from the Show:Researchers: Dodgeball Teaches Children An 'Unethical System Of OppressionThe “Curse of Knowledge”: How Expertise Can Hurt Marketing3 Psychology Biases That Can Make or Break Your Online MarketingList of cognitive biasesChristopher Penn on LinkedInChristopher Penn on TwitterTrust InsightsAI for Marketers ebook (by Christopher Penn)Strategic Marketing for Health Care conference SHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketing for hospitals and health systems, the stakes are much higher. In this episode, hosts Reed Smith and Chris Boyer discuss the important role digital marketing has in a purpose-driven industry, and digital tools are not only smart for business but also help us better understand our patients and improve their care. They are joined by Brian Q. Davis, SVP at Scorpion Healthcare in which he shares the importance of building a digital philosophy. 

 Mentions from the Show:Brian Q. Davis on LinkedInBrian Q. Davis on TwitterScorpion HealthcareStrategic Marketing for Health Care conference SHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference 

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

This episode is made possible by our sponsors, Loyal Health, Influence Health & HealthGrades

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When adopting a digital-first approach to your marketing and communications, creating content consistently and effectively is critical. So why do the majority of health systems struggle with assembling an effective content team? In this episode, hosts Reed Smith and Chris Boyer discuss the real reason why it’s hard to do content marketing (hint: it’s NOT lack of resources) and share the roles that need to be addressed to create a content marketing team. They are joined by expert Jane Crosby from True North Custom in which she shares ways hospitals are addressing gaps in their content development processes.

 Mentions from the Show:How to Create a Content Marketing Team That Scales13 Experts Share Their Best Tips on How to Build a Well-Run Content TeamJane Crosby on LinkedInTrue North Custom on TwitterTrueNorthCustom.com

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

This episode is made possible by our sponsors, Loyal Health, Influence Health & HealthGrades

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Broadcasting live from the 2019 Healthcare Marketing and Physician Strategies Summit in Chicago, IL, this week’s episode brings together a panel of experts across the healthcare marketing industry discussing some of the latest topics in the healthcare space including the rise of consumerism, regarding physicians as part of your audience strategy, the role of data and data-driven systems in healthcare. This lively and informative discussion is moderated by co-host Chris Boyer, and features Amanda Bury, Channel Director at Kyruus, Brian Wynne, VP at NRC Health, Mike Linnert, CEO of SymphonyRM and Jared Wilkinson, VP at Doximity. 

 Mentions from the Show:Amanda Bury on LinkedInAmanda Bury on TwitterKyruus.comBrian Wynne on LinkedInBrian Wynne on TwitterNRCHealth.comMike Linnert on LinkedIn SymphonyRM on TwitterSymphonyRM.comJared Wilkinson on LinkedInDoximity on TwitterDoximity.com

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

This episode is made possible by our sponsors, Loyal Health, Influence Health & HealthGrades

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For health systems, artificial intelligence is more than a buzz-term spoken at conferences: there are numerous  opportunities for machine learning systems to support clinical efforts, marketing and operations. In this episode, hosts Reed Smith and Chris Boyer discuss how AI can play an important role in healthcare and how to build a business case for AI. They are joined by Julia Steed, VP of Marketing at Invoca, in which she discuss how to consider human empathy when implementing artificial intelligence solutions. 

 Mentions from the Show:AI And Healthcare: A Giant OpportunityEthical Dimensions of Using Artificial Intelligence in Health CareARTIFICIAL INTELLIGENCE AND THE AGE OF EMPATHYHow Artificial Intelligence Could Humanize Health CareInvoca blogJulia Steed on LinkedInInvoca on Twitter

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

This episode is made possible by our sponsors, Loyal Health, Influence Health & HealthGrades

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In hospitals and health systems, as digital tools, content and strategies continue to expand, the need to structure and relate information together becomes increasingly important. In this episode, hosts Reed Smith and Chris Boyer discuss the importance of taxonomy and hashtags, and how developing a consistent, prioritized approach will help define the semantics of our digital ecosystem. They are joined by Josh Schlaich of Healthwise, in which he shares ways organizations can leverage the power of taxonomy. 

 Mentions from the Show:Definition of semantic from Dictionary.comTaxonomy, Metadata, Tags and Controlled VocabulariesWhat You Need to Know about Tagging and Site TaxonomyThe Surprising History of Twitter’s Hashtag Origin and 4 Ways to Get the Most out of ThemJosh Schlaich on LinkedInHealthwise.org

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

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In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts Reed Smith and Chris Boyer discuss the factors modern hospital and health system professionals need to consider when mapping out customer journeys. They share essential components to consider when evaluating a customer’s journey and are joined by Tom Hileman, president of The Hileman Group, in which he shares his healthcare flywheel model. 

 Mentions from the Show:How to Create an Effective Customer Journey Map5 Essential Components of Effective Customer Journey MapsTom Hileman on LinkedInHileman Group on TwitterThe Healthcare Marketing FlywheelFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

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Within a health system, the application of digital strategies not only support marketing and patient experience efforts, they also extend to supporting internal communication efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the way internal communications can extend past emails and the intranet to embrace mobile, video, persona development and KPI/measurement strategies. They are joined by Jacob Sloan and Megan McCook from Baylor Scott & White, in which they explain how they used social media to engage and develop internal brand advocates. 

 Mentions from the Show:Definition of Internal Communications (Wikipedia)Top 13 hopes and trends for Internal Communications in 2019Jacob Sloan on TwitterJacob Sloan on LinkedInMegan McCook on TwitterMegan McCook on LinkedInFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

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