touch point podcast

Welcome to the TPS5 for the week of June 1-5, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’s new Discovery Ads and learn about Google Currents!

The week’s TPS5: 

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Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. And as organizations are forced to weather through transformative and disruptive changes in their industry, the strength and fortitude of their leadership team is put to the test. In today’s episode, hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to pivot to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. They are joined by Rodney Reider who shares his experience in working with health systems to build effective leadership teams. 

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Welcome to the TPS5 for the week of May 25-29 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter

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A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys on patient experience. In this episode, hosts Reed Smith and Chris Boyer review the findings of the survey, and the implication it has on hospital and health system review response strategies. They also revisit the steps Google, Facebook and other online review platforms have taken during the coronavirus pandemic, and Reed shares some research he has done on employee reviews. They are joined by Noel Coleman, of Doctor.com, who share strategies on how to make review management a strategic imperative in your organization. 

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Welcome to the TPS5 for the week of May 18-22 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.

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Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and interacted with peers, vendors and clients also are learning to network in a virtual world. Hosts Chris Boyer and Reed Smith discuss the various tools that can be used for digital communication and networking, including webinars, live-streaming and LinkedIn. In addition, they discuss the potential future of conferences. Expert Whitney Cole joins the show to share ways B2B companies could build relationships with their clients during the pandemic. 

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Welcome to the TPS5 for the week of May 11-15, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: how to strengthen trust in the digital age, the impact the pandemic is having on the healthcare workforce, how to shift marketing and how to position tele-health correctly for your customers.

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Healthcare marketing and communications have evolved during the recent health crisis. In many ways, it has become imperative for health systems to assist in guiding patients and consumers to ensure they are getting the right information they need to make critical care decisions. In this episode, hosts Chris Boyer and Reed Smith discuss a recent study from Jarrard about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Pisarcik of DocASAP who share his experience helping health systems use digital to help guide patients to care.

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Welcome to the TPS5 for the week of May 4-8, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the COVID19 pandemic is increasing the need for digital health literacy, physicians need their own websites, digital transformation is about people and telehealth reimbursement for therapists.

This week’s TPS5:

-      COVID19 – Digital Health Literacy is a Key to Saving Time, Costs and Lives

-      Doctors Need a Webspace to Call Home

-      Digital Transformation Is About Talent, Not Technology

-      CMS Expands COVID-19 Telehealth Reimbursement to Therapists, Phone Services

-      How to get skin cancer patients to the dermatologists quickly – and reduce system waste by 90% – A conversation with Maryam Sadeghi, PhD – CEO of Meta Optima

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At the onset of our public health crisis, it seemed that many brands began advertising in similar ways, using similar branding messages, background music, etc. While consumer sentiments have also shifted, does this mean the future of branding for healthcare should also follow a similar trend? In this episode, hosts Chris Boyer and Reed Smith discuss the brand trust in the coronavirus pandemic, and some trends brands should anticipate as we move through this crisis. They are joined by Rob Rosenberg from Springboard Brand & Creative who shares his perspective on how healthcare brands should shift in the current landscape. 

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