For health systems, digital signage can be an important tactic to improve patient, visitor and/or staff’s experiences. However, it is often an overlooked tool in a digital professional’s toolkit. In this episode, hosts Chris Boyer and Reed Smith discuss the state of digital marketing in health care, how the Internet of Things (IoT) is helping digital signage to break free from the screens, and then are joined by Mark Bennett, founder of Microgigantic, who shares his company’s experience with brands to integrate and amplify the customer’s experience using digital screens. 

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The term “agile marketing” is gaining momentum in health system marketing suites. In this episode, hosts Chris Boyer and Reed Smith discuss the agile methodology and share the essential components of the agile process and tips that marketing teams should use when introducing this into their organizations. They are joined by Alyssa Kleinman of CipherHealth, who shares her marketing team’s experience adopting agile and breaks down some of the myths that many people have about agile marketing. 

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When developing taxonomic approaches to assist with website and digital efforts, we should always strive to put users first to help them find information faster (and limit berrypicking). In this episode, hosts Reed Smith and Chris Boyer discuss the different types of website taxonomy and how digital trends such as voice-search and chatbots are impacting how to approach taxonomy. They are joined by Susan Iovenitti of The Berndt Group, in which she shares experience on how to put users first in content and taxonomy strategies. 

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In the annual Listener Choice Awards show, hosts Reed Smith and Chris Boyer reflect back on 2019, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best guest expert and the coveted Top Fan of 2018. Congratulations to Vanessa Hughes (best guest) and Jim Samuel (2019 Fan of the Year).

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As the role of digital in health systems is evolving, we are becoming less focused on digital tactics and more focused on transformation and innovation. But what does that mean? In this holiday-themed episode, hosts Chris Boyer and Reed Smith discuss how creativity and open-mindedness thinking are critical elements of innovation, and share ways to train our minds to become more creative. They are joined by Stephen Moegling of Hailey Sault who discusses the Believe in Better Project, an important forum to learn how outside thinking is changing our industry. 

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In the 150th episode of the show, hosts Reed Smith and Chris Boyer offer a “holiday sampler platter” of all the great shows available on the TouchPoint Network and the best-of from 2019, as voted by our hosts Greg Matthews (Datapoint), Zac Jiwa (Health Fail) Bobby Rettew (The Intersection Podcast and Gear In Review), and Lance Lunsford (The Connected Hospital). Tune in to hear the top clips of the year of topics impacting healthcare today!

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The use of empathy to understand your customers and users is not foreign to healthcare professionals, but (as is usually the case) often means different things to different people. In this episode hosts Reed Smith and Chris Boyer explore the definition of empathy design, empathy maps and how to use empathy marketing. They are joined by Justin Wartell, Managing Principal at Monigle, how shares the results of the recent “Humanizing Brand Experience: Health Care” study. 

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Today’s health system marketing department often work with a number of vendors and partners to support digital efforts. Hosts Reed Smith and Chris Boyer discuss the nuances of being a vendor versus a partner, and the differences between agencies and consultancies. They are joined by Cynthia Newton and Jessica Walker who share best practices in developing unity among multiple partnerships. 

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As health system social media strategies evolve and change due to internal and external factors, the need to understand the right social media structure and approach becomes important to engage with the empowered digital consumer. In this episode, hosts Chris Boyer and Reed Smith share their own unique research on the state of social media, and then share a framework to help hospitals assist with this work. They are joined by Jen Rittenhouse, manager of social media for Multicare Health System who shares her journey in decentralizing social media to support her growing organization. 

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In many health systems, the role of the digital marketing is sometimes seen as the antithesis of population health initiatives. However, as with many other departments in health systems, these roles are starting to converge. In this episode, hosts Reed Smith and Chris Boyer discuss population health management in the digital age, and how consumerism is driving a new era of digital health. They are joined by Dan Dunlop and Kate Gillmer from Jennings who share how they have worked with hospitals and unifying digital marketing and population health initiatives - to great success!

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