touch point podcast

touch point podcast

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touch point podcast episodes

  • The TPS5 - Week of Sep 18, 2020

    Welcome to the TPS5 for the week of Sep 18th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: making healthcare more affordable through automation, the future of health IT, healthcare philanthropy in the age of COVID, the new Apple Watch’s health features and retail healthcare. 

    The week’s TPS5: 

    • Making healthcare more affordable through scalable automation
    • Two digital health experts predict what's around the corner for IT
    • How Healthcare Philanthropy Can Recover in the COVID-19 Recession
    • Apple Watch Series 6 unveiled: 'The future of health is on your wrist'
    • The Exam Room podcast: James Gardner | The retail health space heats up

      • Learn more about your ad choices. Visit megaphone.fm/adchoices

      8 min
    • TP189 - The Looming Digital Mental Health Crisis

      While the healthcare industry is still dealing with the impacts of the current public health pandemic, there is a secondary pandemic that is looming - that of public health. In this episode, hosts Reed Smith and Chris Boyer discuss how digital mental health solutions can have a significant impact on addressing this secondary crisis, sharing the current state and research that illustrates the challenges and benefits of embracing online behavioral health solutions. They are joined by Alexandra Drane, CEO and Co-founder of Rebel Health/ARCHANGELS who share the results of a recent CDC study that sheds new light on the mental health crisis is tightly linked to coronavirus pandemic (this interview was recorded during HMPSS20.

      Mentions from the Show:

      • Effective digital mental health more necessary then ever during COVID-19 pandemic
      • Current State of Digital Health Technologies in Mental Healthcare
      • Digital Mental Health and COVID-19: Using Technology Today to Accelerate the Curve on Access and Quality Tomorrow
      • Alexandra Drane on LinkedIn
      • Alexandra Drane on Twitter
      • RebelHealth.us


        • Find Us Online: 

        • Touchpoint podcast Twitter
        • Reed Smith Twitter
        • Chris Boyer Twitter
        • Chris Boyer website
        • Social Health Institute

          • Learn more about your ad choices. Visit megaphone.fm/adchoices

          1 hr 1 min
        • The TPS5 - Week of Sep 11, 2020

          Welcome to the TPS5 for the week of Sep 11th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

          This week: Facebook’s algorithm is a major public health threat, digital health can impact aging in place, smart hospitals, the lag in rebound of in-person visits to clinics and the problem with policing doctors on social media. 

          The week’s TPS5: 

          • Facebook's Algorithm: A Major Threat to Public Health
          • An untapped market for digital health innovation exists among seniors hoping to age in place
          • Building Smart Hospitals to Fulfill Patient Experience Needs
          • In-person visits have yet to rebound, nearly half of primary care clinicians say
          • The Problem with Policing Doctors on Social Media

            • Learn more about your ad choices. Visit megaphone.fm/adchoices

            8 min
          • TP188 - The Elements of Innovation

            2020 is the year that is helping us realize that there are a lot of challenges with our current healthcare industry, and there are plenty of opportunities for innovation. In this episode, hosts Chris Boyer and Reed Smith discuss in depth the essential elements organizations need to launch innovation projects, and examples of innovations that are already poised to disrupt our industry. They are joined by Shelli Pavone, CEO and Co-founder of Inlightened, who shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts. 

            Mentions from the Show:

            • Five Tech Innovations That Could Change Healthcare This Decade
            • The eight essentials of innovation
            • GetInlightened.com
            • Shelli Pavone on LinkedIn
            • Shelli Pavone on Twitter
            • GetInlightened on Twitter


              • Find Us Online: 

              • Touchpoint podcast Twitter
              • Reed Smith Twitter
              • Chris Boyer Twitter
              • Chris Boyer website

                • Social Health Institute

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                59 min
              • The TPS5 - Week of Sep 4, 2020

                Welcome to the TPS5 for the week of Sep 4th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

                This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal health care consumer, is your website ready for telehealth traffic and why the customer journey doesn’t exist. 

                The week’s TPS5: 

                • The Most American COVID-19 Failure Yet
                • Google releases data set of search trends for COVID-19 symptoms
                • The Next-Normal Health Care Consumer After the Pandemic
                • Is Your Website Prepared to Capture Telehealth Traffic?
                • The Three Types Of Loyalty And Why So Few Companies Excel At Reaching The Pinnacle

                  • Learn more about your ad choices. Visit megaphone.fm/adchoices

                  9 min
                • TP187 - Omnichannel Marketing and the Engaged Consumer

                  In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.  

                   

                  Mentions from the Show:

                  • The Differences Between Multichannel & Omnichannel Marketing
                  • Healthcare’s Next Frontier: The Omnichannel Patient
                  • Latest Research Shows the Future of CX is Here and It’s Digital-first Omnichannel
                  • AmberMac.com
                  • Amber Mac on LinkedIn
                  • Amber Mac on Twitter


                    • Find Us Online: 

                    • Touchpoint podcast Twitter
                    • Reed Smith Twitter
                    • Chris Boyer Twitter
                    • Chris Boyer website
                    • Social Health Institute

                      • Learn more about your ad choices. Visit megaphone.fm/adchoices

                      1 hr 3 min
                    • The TPS5 - Week of Aug 28, 2020

                      Welcome to the TPS5 for the week of Aug 28th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

                      This week: how long-haulers are redefining COVID19, larger systems do not equate to better quality outcomes, the silver lining of home health and why COVID schema matters. 

                      The week’s TPS5: 

                      • Long-Haulers Are Redefining COVID-19
                      • Larger hospital, physician systems didn't lead to better quality, study found
                      • A silver lining to the pandemic: At-home care helps patients detect life-threatening illnesses
                      • The White House Takes a Critical Step In The Effort To Share Essential Resources & Information About COVID-19
                      • The Jarrard Digital Maturity Study

                        • Learn more about your ad choices. Visit megaphone.fm/adchoices

                        10 min
                      • TP186 - The AI Hype Cycle in Healthcare

                        Artificial Intelligence in healthcare often is seen as either a future-state innovation of a technology with an over-stated impact. In this episode, hosts Chris Boyer and Reed Smith attempt to break down the “hype." First, they share the emerging technologies that Gartner predicts will have a dramatic impact in the future, and then they focus on three ways AI are being applied in healthcare. They are joined by Michael Wollmering, consultant at Inspire 11, in how he’s helped organizations build an AI Center of Excellence and the readiness of the healthcare industry to embrace this important technology. 

                        Mentions from the Show:

                        • Hype cycle - Wikipedia definition
                        • 5 Trends Drive the Gartner Hype Cycle for Emerging Technologies, 2020
                        • 3 Ways Artificial Intelligence Will Change Healthcare
                        • Michael Wollmering on LinkedIn
                        • Inspire11.com


                          • Find Us Online: 

                          • Touchpoint podcast Twitter
                          • Reed Smith Twitter
                          • Chris Boyer Twitter
                          • Chris Boyer website
                          • Social Health Institute

                            • Learn more about your ad choices. Visit megaphone.fm/adchoices

                            1 hr 3 min
                          • The TPS5 - Week of Aug 21, 2020

                            Welcome to the TPS5 for the week of Aug 21st. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

                            This week: the elective surgery backlog, drive-through doctors, don’t cut your marketing budget and the mental health impact of COVID19 on America.

                            The week’s TPS5: 

                            • Covid-19 Created an Elective Surgery Backlog. How Can Hospitals Get Back on Track?
                            • Forget telehealth. The future of medicine could be drive-through doctors
                            • Don’t Cut Your Marketing Budget in a Recession
                            • CDC study sheds new light on mental health crisis linked to coronavirus pandemic
                            • The New Normal podcast from Touch Point Media

                              • Learn more about your ad choices. Visit megaphone.fm/adchoices

                              9 min
                            • TP185 - Retail Healthcare vs. Healthcare Consumerism

                              There are two forces at work that are poised to disrupt the healthcare industry - consumerism and the rise of retail healthcare. In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country 

                              Mentions from the Show:

                              • Are consumers already living the future of health? 
                              • Retail Health, Retail Medicine and the New Healthcare Experience 
                              • Retail In The 2020s: The Death Of Consumerism?
                              • James A. Gardner on LinkedIn
                              • James A. Gardner on Twitter


                                • Find Us Online: 

                                • Touchpoint podcast Twitter
                                • Reed Smith Twitter
                                • Chris Boyer Twitter
                                • Chris Boyer website
                                • Social Health Institute

                                  • Learn more about your ad choices. Visit megaphone.fm/adchoices

                                  1 hr 1 min

                                About touch point podcast

                                From the publisher's feed

                                touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed…

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