In this episode of Diecast Breakdown, we sit down with Sei Cho, Director of Product Development at Jada Toys, for an in-depth conversation that spans 25 years of diecast innovation, nostalgia, and collector culture.
Sei shares how Jada evolved from brick-and-mortar sales to a digitally driven collector experience, and how the team is meeting the challenge of balancing quality, affordability, and fan expectations. From the viral success of Dom's House to the rise of nano figures, and exciting collabs with franchises like Fast & Furious, Transformers, and Ghostbusters, this is a must-watch for any diecast or pop culture enthusiast.
We also get a sneak peek into what’s coming next—including TrueSpec, Homecoming, and a potential dive into 1/64 scale. If you’ve ever wondered how your favorite models come to life, or how companies decide what becomes a chase car or a limited edition, this episode has answers.
🔥 In this episode, we cover:
✅ Jada's evolution in a changing toy industry
✅ The creation of iconic scenes and collector dioramas
✅ Limited editions, chase car confusion, and rarity in 2024
✅ The story behind viral hits like Dom’s House
✅ Upcoming events like Homecoming and FuelFest
✅ Jada Next Level and direct-to-collector engagement
✅ Tariff challenges, new scales, and future releases

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