touch point podcast

TP320 - Making Sense of Reviews, Ratings and Rankings

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Health system marketers often develop strategies to address online reviews, ratings and even how their organization rank with third-party sites and organizations. In the episode, hosts Reed Smith and Chris Boyer discuss the differences between each, the interrelation between ratings and reviews, and the challenges of bias with ranking methodologies. 

Mentions from the Show: 

  • Wave of leading medical schools pull out of U.S. News' annual rankings
  • Online Reviews Statistics and Trends: A 2022 Report by ReviewTrackers
  • How to Use Online Ratings for a Hospital
  • Healthcare Consumers and Leaders Are Disserved by Subjective and Perception-based Rankings
  • The Value of Hospital Rankings? Here’s Our Top 10 List
  • Chris Boyer on LinkedIn
  • Chris Boyer on Twitter
  • Reed Smith on LinkedIn
  • Reed Smith on Twitter

    • Learn more about your ad choices. Visit megaphone.fm/adchoices

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