touch point podcast

TP418 - Inclusivity Marketing, Design and the Impacts of Stigma


Listen Later

In this episode, hosts Reed Smith and Chris Boyer discuss the elements of developing an inclusive digital patient experience strategy, why it matters and the impact it has on a healthcare organization. Melissa Fors Shackelford joins to share her insights in the impacts of stigma for certain populations and how inclusivity efforts in marketing and communications are most effective. 

Mentions from the Show: 

  • People with disabilities appear in 1% of TV ads
  • The Simone Biles Effect: Destigmatizing Mental Health Breaks In Athletics And Beyond
  • Why ADA Compliance Matters in Health Care Marketing
  • Inclusive Marketing - Disabilities
  • The Business Case for Inclusive Advertising
  • Melissa Fors Shackelford on LinkedIn
  • Reed Smith on LinkedIn
  • Chris Boyer on LinkedIn
  • Chris Boyer website
  • Chris Boyer on BlueSky
  • Reed Smith on BlueSky
  • Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    touch point podcastBy touch point media

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    44 ratings


    More shows like touch point podcast

    View all
    Sunday Homilies with Fr. Mike Schmitz by Ascension

    Sunday Homilies with Fr. Mike Schmitz

    6,201 Listeners

    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    164 Listeners

    YourClassical Daily Download by American Public Media

    YourClassical Daily Download

    247 Listeners

    In The Dark by The New Yorker

    In The Dark

    28,508 Listeners

    The Daily by The New York Times

    The Daily

    112,277 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,530 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,162 Listeners

    Healthcare Rap by Shift Forward Health

    Healthcare Rap

    18 Listeners

    Becker’s Healthcare Podcast by Becker's Healthcare

    Becker’s Healthcare Podcast

    195 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,918 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,760 Listeners

    We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

    We Are, Marketing Happy - A Healthcare Marketing Podcast

    10 Listeners

    The Oprah Podcast by Harpo

    The Oprah Podcast

    1,851 Listeners