March 26, 2025

TP428 - Breaking the Healthcare Content Mold (Rethinking Risk, Embracing Prompt Power)

1 hour 3 minutes

Is AI-generated content in healthcare reckless—or revolutionary? In this episode, hosts Chris Boyer and Reed Smith challenge the fear around using AI in a regulated industry and explore how health systems can use generative AI safely, effectively, and strategically to create better content, faster. They dive into:

AI + Content in a Regulated World – Why risk-averse culture and compliance concerns have slowed adoption—and why those fears might be outdated.

The Reality of Today’s AI Use – How non-PHI content (like patient education, provider bios, and public health materials) is already being generated by AI.

AI as a Content Accelerator – From readability and ADA compliance to localization and SEO, AI is changing the content game in health systems.

Prompt Engineering as a Strategic Skill – Why healthcare marketers need to think like prompt architects, not just copywriters, and how prompt styles like chain-of-thought, self-refine, and role-based prompting are becoming foundational.

Later in the episode, they’re joined by Diane Hammons of WG Content, who shares how custom LLMs and advanced prompting are driving content efficiency and brand consistency across the healthcare landscape.

In 2025, the question isn’t whether AI belongs in healthcare content—it’s how well we’re guiding it.

Mentions from the show:

Medical content creation in the age of generative AI

How to use AI safely for Content Creation in Hospital Marketing

WG Content

How AI search ranks healthcare content: A ChatGPT vs. Google experiment

Diane Hammons on LinkedIn

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

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By touch point media

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