touch point podcast

TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?


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With all of the emphasis lately on developing digital experiences, it’s often overlooked that the customer experience transcends online and offline touchpoints. In this episode, hosts Chris Boyer and Reed Smith discuss the concept of a hybrid CX approach, integrating offline and online experiences, and the role AI has in supporting the new customer journey. Ian Lindsey from Cerecore joins to discuss the important role the call center agent has in improving the overall PX.

Mentions from the Show:

  • Younger Generations are Feeling FatigueHybrid CX: Integrating Offline and Online Experiences SeamlesslyBowstring.tv

  • Customer Experience in the Age of AI

  • CereCore brings a healthcare operator heritage to IT services, serving healthcare organizations across the nation and abroad. Learn more at cerecore.net

  • ebook Diagnosing Your Health System’s IT Support Desk - explaining how to use service level metrics to uncover hidden costs, increase user satisfaction and efficiency

  • Cerecore support assessment (at no cost and no commitment) to discover where to begin gaining greater efficiency in IT support

    • Ian Lindsey on LinkedIn

    • Reed Smith on LinkedIn

    • Chris Boyer on LinkedIn

    • Chris Boyer website

    • Chris Boyer on BlueSky

    • Reed Smith on BlueSky

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