HIPAA is no longer the only rule that matters in healthcare privacy. State laws, FTC enforcement, and even wiretapping lawsuits are reshaping what health systems can and cannot do with data — and AI is adding another layer of complexity. In this episode, hosts Chris Boyer and Reed Smith explore:

Beyond HIPAA: How state privacy laws and enforcement actions are redefining what “compliance” means for digital marketing.

Wiretapping lawsuits: Why session replay, chat tools, and pixels are pulling hospitals into new liability risks.

AI oversight: Where AI introduces opportunity in marketing workflows, and where it creates risk in advertising and personalization.

Compliance as differentiator: How health systems can turn responsible AI and privacy practices into trust-building brand advantages.

 In our expert interview segment, Jennifer Everett and Jen Pike from Alston & Bird share their legal perspective on HIPAA’s gaps, state law proliferation, FTC enforcement, and what marketers should expect next in AI regulation.

Why this matters today: Marketing leaders can no longer treat privacy as an afterthought. Success will depend on integrating legal frameworks and AI governance directly into digital strategy.

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