In this episode, hosts Chris Boyer and Reed Smith explore what it takes to build a future-ready marketing organization that connects intelligence to impact. They break down why the next phase is about velocity—turning insight into action—rather than visibility alone, and how maturity depends on integration, governance, and access to data.

Then, Priyama Barua of Merge joins the conversation to discuss findings from her latest marketing maturity research. She shares how high-performing health systems operationalize insights, the gaps holding teams back, and what the next three to five years could look like as marketing evolves from a campaign function to a growth ecosystem.

Key themes:

Why speed of learning and action will define the next era of digital marketing

How unified data, AI, and governance reshape marketing’s role in growth

The CMO as ecosystem integrator across brand, access, and operations

Practical steps to move from campaign cycles to continuous learning

Mentions from the Show:

Marketing in healthcare: Improving the consumer experience

Accenture Technology Vision 2024: “Human by Design” Technologies Will Reinvent Industries and Redefine Leaders by Supercharging Productivity and Creativity

PriyamaBarua.com

Priyama Barua on LinkedIn

Merge Marketing Maturity Study: Results and Analysis

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

Chris Boyer website

Chris Boyer on BlueSky

Reed Smith on BlueSky

Learn more about your ad choices. Visit megaphone.fm/adchoices