Wade and Anthony get into the massive disconnect between gun manufacturers and their actual customers, why the companies winning right now are the ones paying attention at the ground level, and why most sales data flowing back to big corporations is completely skewed. Plus a deep dive on Anthony's rigs — the Tech 47 in 6mm Creedmoor, the NocTec Ultra Mate 1280 clip-on in the field, MDT chassis and bipods, D-Lock mounts, thermal base magnification and why you should stop cranking up your zoom. Visit allymunitions.com for ammo, optics & gear.