Sierra Shafer took a non-traditional road to her position as Editor in Chief of Powder Magazine, the pinnacle of ski journalism.  She’s an amazing writer but these days, she doesn’t write as much as she’d like to as she spends her time being the boss.  On the podcast her talk her life and times that include religion, bring struck by lightning, popularity, a big college, a small college, newspapers, Val Kilmer, skiing and a while lot more. 

Sierra Shafer Show Notes:

2:00:  Valentine’s Day, Colorado, Religion,

7:00:  Volunteering young, High School, and being tall

13:00:  Getting struck by lightning, sports, and going to college too early

22:30 :  Stanley:  Get 30% off site wide with the code powell30

Evo:  The best online experience in action sports with retail to back it up

686 Technical Apparel:  The best outerwear in the world

25:00:  Skiing in PA, Waynesburg University, and Malaysia

34:00:  Moving to LA, stars and  working for free

43:00  Spy Optic:  Get 20% off on their site Spyoptic.com using the code TPM20

10 Barrel Brewery:  Buy their beers, they support action sports more than anyone

43:30:  Intro to Powder, getting a job, and digital media

56:00:  Content changes, issues or escape, and getting bought and layoffs

48:00:  Editor in Chief, gnarly terrain, and being a woman

70:00:  Inappropriate Questions with Maro leBlance