TPM Episode 191: Steve "Stix" Nilsen Airwalk, Red Bull, PBR, Liquid Death

Steve Nilsen, better known as Stix to everyone but his family,  is a legend in the world of cans.  While his career started with Airwalk in the days when it competed with Nike and Reebok, Steve then went on to have incredible jobs at Red Bull and PBR. Now, he’s now championing Liquid Death and on the podcast we talk the rad road he traveled to get his dream jobs