When finance teams have a greater influence on everyday operations, companies can more nimbly respond to economic events – both good and bad. That's why TraceHQ developed a platform that functions as a service desk for finance; providing visibility for teams to immediately see how their financial decisions impact their budget. It then gives finance the committed forecast – a real-time financial plan. TraceHQ CEO and co-founder Mike Gonzalez sat down with Greylock general partner and TraceHQ board member Sarah Guo to discuss how TraceHQ was developed, why financial leaders should be more deeply ingrained into day-to-day operations, and what companies should do to be prepared for whatever the future presents.

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