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How do you brand a product? How do you take what you have and ramp it up? A brand has numerous layers, one of the most important of which is making sure that the product is designed and packaged the right way for you to stand out, get noticed, and draw the types of customers you’re looking for. On today’s podcast, branding expert Tracy Hazzard sits down with Gerry Foster to share her secret to creating and designing products. With over 25 years of innovation experience, Tracy has been the ghost designer of 250-plus products and 37 patents that have brought $2 billion worth of retail sales to leading brands. Branding your product is all about getting the customer to see your product. Tune in to this episode as Tracy and Gerry dive into the importance of market and brand focus.
You may not be aware of it, but gender bias actually affects lending approvals. In this episode, Tracy Hazzard, Inc. Magazine columnist and podcast content strategist, joins Merrill Chandler to talk about one of the most significant fundable subjects out there, gender bias. Tracy and Merrill also do a deep dive on privacy and how human beings filter in their experience and design algorithms with these filters and biases. Don’t miss this episode as Tracy and Merrill take a closer look at this code problem that excludes a community we could be making great money off.
In a world that seems to require so much more out of us, it can be very difficult to keep track of our life outside of the hustle we do at work. Balance is this elusive thing that everybody is trying to achieve. In this Flash Topic episode, host Timothy Bush brings back Joe Tarnowski, Tracy Hazzard, and Salah Khalaf to talk about finding the entrepreneurial balance. Sharing their own thoughts and ways for keeping that work-life balance or what Jeff Bezos calls the “work-life harmony,” Timothy and his guests shed light on the many aspects that many working people forget - from morning routines and doing self-reflection to taking vacations. They also offer some great things to think about to help us get through the daily grind happy and fulfilled.
Inc. columnist Tracy Hazzard is a long-time patient of Blair Chiropractic. She first got into it after she was in a car accident. Seeing and experiencing its benefits, she now gets her whole family adjusted. On today’s podcast, Tracy sits down with Dr. Elizabeth S. Hoefer as she shares the story of why she had her young daughters checked and the benefits they’re reaping from the adjustment even at such young ages.
In this day and age of rapid technological advancement, it has become harder to escape the talks about blockchain and cryptocurrency. But just like anything new, it is always better to err on the side of caution. So how do you know whether you should adopt it in your business? Tracy Hazzard has the answer, and she shares them with us as she joins Michelle Calloway’s Tech With Heart podcast. Tracy breaks down the things you need to know as a business owner to identify whether this technology is something you should be adopting today, tomorrow, or the near future. What is the difference between blockchain and cryptocurrency? Should you start accepting cryptocurrency in your business? What are the pain points you need to address first? How do you go about doing a reward payment system? Will mass adoption be possible? All of these and more as Tracy provides you with the knowledge around blockchain technology for business.
For many people, it has become extremely difficult to separate our professional and personal lives. These two get so entangled because we forget to create structure in the way we do things. We take too much time on our work and easily forget spending time with ourselves and our loved ones and vice versa. If you are caught in this problem, then what you need is an organized process—the key to maximum productivity. Tracy Hazzard sits down for Penny Zenker’s Take Back Time Podcast to share her best practices and processes in both areas of her life that help her maintain that work-life balance and enjoy them both at the same time. She shares how these structures have helped her scale her company, Podetize, and how her team maintains that high level of productivity. Follow Tracy in this episode as she spills some of her productivity hacks that helped her keep the composure she has in leading her life to success.
Many people get paralyzed from moving forward closer to their goals because they are always calculating and waiting for that next perfect move. But just how this world works, nothing is ever perfect, so why wait for something that may never arrive? Tracy Hazzard joins Michele Joy’s Law of Attraction in Action Podcast to share about how she let go of trying to be perfect, listen to her intuition, and just take imperfect action, leading her to a path of growth where things start moving and opening up for her. Sometimes, you have to start letting things happen in your world because the possibilities are always endless. Have the courage to take those imperfect actions as Tracy inspires in this episode.
Nothing binds a family more than food. That is why, at the heart of every household is the kitchen where love happens through cooking. Tracy Hazzard is interviewed by Chef Marie of MCHEF® Burst of Flavors to share her family cooking traditions, the recipes she has grown with and loved, and the dishes she is serving her family. As a busy woman with her own podcast post-production company, nutrition is a must. Tracy shares how she copes with that in her cooking while also sharing some great advice for those entrepreneurs to take care of themselves. Plus, Tracy then gives us her banana bread recipe, perfect for keeping your bananas from going to waste.
If you want to share your talents with the world, then whatever it is that you are doing, everything will always go back to your audience. That is why it is very important to know how to connect with them and build relationships. One of the growing platforms that has been helping so many businesses and individuals do that is podcasting. In this episode, Tracy Hazzard visits Erica Blocker's Moms with Dreams Show to discuss how to feed your audience through podcasting, sharing lots of good information about connecting with your listeners, and creating stuff of high-value content. For those still on the fence about starting their own shows, Tracy also gives some great insights about how to do that, beginning from identifying the value you bring and learning how to make it so people can receive it. On to her family, she then shares how she is working with them and exposing her children to the entrepreneurial mindset at a young age.
What is the use of having an amazing product in your hands if it's not out there in the marketplace impacting people? That is why it is important to get out there and let your voice be heard. One of the great ways to do that now is podcasting. Tracy Hazzard takes the hot seat as she joins the Incredible Life Creator with Dr. Kimberley Linert. Here, Tracy takes us across her creative journey, beginning with being a designer to growing her own podcasting company. She then shares some of the great opportunities in podcasting that you can take advantage of along with tips and tricks to grow and avoid podfading. Join Tracy with Dr. Linert in this episode to learn about podcasting, the mindset it entails, and more.
From the publisher's feed
Want to learn from one those people who get so much done and appear everywhere as a successful serial entrepreneur? Tracy Hazzard is one of those do-it-all kind of entrepreneurial women who runs…
Welcome to the Tracy Hazzard Getting Interviewed. In this show, you'll hear the best podcast and videocast interviews that Tracy has been on throughout her career. Tracy Hazzard’s experience with podcasts - both hosting five podcasts over the last five years, and as a content strategist for other people who want their podcasts to skyrocket - makes her the perfect candidate for her very own collection of "greatest hits." Given her wide range of expertise and experience, we have no doubt that there's going to be tips, tactics, and strategies for you to model as you step into your own full potential!
Tracy Hazzard is the Founder and CEO of Brandcasters, Inc., which runs Podetize.com, the largest podcast post-production company and hosting platform pushing the level of podcast content creation, production, distribution, and marketing to the next level. Tracy has instilled into the company culture an obsessive podcaster-centric focus. In addition to her day job, for the past four years, Tracy has also published a column for Inc. Magazine called "By Design" focusing on disruptive innovation, product launching, and brand-building.
Tracy Hazzard is the host of five top-ranked podcasts: The Binge Factor –the podcast for successful podcasters; Feed Your Brand –listed as one of CIO’s Top 26 Entrepreneur Podcasts To Listen To; Product Launch Hazzards –the expert resource for eCommerce sellers and inventors; The New Trust Economy all about Blockchain Innovation and Digital Currency; and WTFFF?! –the 3D Print innovation start point featured as one of the exclusive live podcasts at SXSW 2018, now with a special series sponsored by HP. With a constant stream of content and products from her authority platform, reaching over 100,000 listeners and viewers monthly, Tracy influences and casts branded content, products and innovation around the world.
With over 27 years as a Product/Brand Strategist, Tracy has co-designed 250+ consumer products generating more than $2 Billion for design-leading brands like Martha Stewart Living, Herman Miller, and retailers like Costco, Target and Amazon. Along with her partner and husband, Tom Hazzard, she co-holds over 39 patents with an unprecedented 86% success rate. Their most recent invention is the foundation of Podetize – brandcasting thought leaders, major publications, celebrities, sports stars, and social influencers into higher-converting revenue streams with an authority platform.
In addition to writing 400 articles for Inc. Magazine and 100+ for Authority Magazine, she is now writing for Grit Daily and contributing to BuzzFeed. Tracy has been featured in Entrepreneur, CIO, Forbes, Thrive Global, Wired, Fortune Small Business, and CNN Money. The Harvard Business Review teaches a MBA case study in 26 universities around the world on her handling of intellectual property as an entrepreneur resulting in a viral PR campaign before social media existed. Tracy’s strategic product and brand knowledge expertise takes you from invisible to credible AND from not getting enough to getting more! In Tracy Hazzard Getting Interviewed, we hear some of Tracy's best tips and advice as a guest expert, as well as a highlighted selection from some of her own shows that give you a little taste of her style and core expertise. Who knows, what she leaves you with might just be the key to shift you right into your own big success.