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Being a true influencer is all about impact and doing something bigger and better for the world. However, many influencers only care about making money, even if it’s through unscrupulous ways where their products or content aren’t any good. Inc. columnist and the co-host of three top-ranked podcasts, Tracy Hazzard, joins Bobby Glen James and Ryan Pilkington on the show to talk about how to become an influencer power player who creates impact and ripples with whatever they’re doing. Tracy is a branding expert who helps Amazon sellers and inventors by launching original products for eCommerce sellers that out-design, out-source, and out-profit their retail competition, using the right things in the right order with the right resources.
One of the emerging platforms that could help get your message across the board is podcasting. At a time where it can be so easy to get drowned out by the noise, it is important that we up our game and create not only a good podcast but a powerful podcast. Visiting the Entrepreneur Experts Cafe podcast with Kimberly Hobscheid, Tracy Hazzard shares some of her tips and tricks that can help you jumpstart your podcast—from doing interviews and choosing your topic to finding the people that can support you. Join Tracy and Kimberly in this conversation as they expand on how you can effectively use this platform as a powerful marketing tool to get you seen and heard.
As everyone migrates online, it has become increasingly challenging to make your brand visible. That is why one of the most important things you need to do is to expand brand awareness and stand out from the crowd. In this episode, Tracy Hazzard guests in Erica Castner’s Love the Work You Do podcast to share her knowledge about how podcasting can create more awareness that translates to more business. She talks about the three things that build trust, the difference between guest podcasting versus hosting a podcast for creating awareness and being in a business partnership. What is more, Tracy is also joined by other great experts, Nesha Pai of Pai CPA, PLLC and custom portrait photographer, Andi Diamond, who share their professional insights about making the most of your marketing to create more impact with your brands no matter what industry you are in.
As the world becomes even more competitive, finding ways to connect with your customers has become a must. Otherwise, you might just find yourself getting drowned out by the rest of your competitors. As consumption continues to go up, one of the best ways you can get intimate with your audience is through podcasting. Sitting in the hot seat in front of Betsy Westhafer and Tony Bodoh for the REALLY Know Your Customer Podcast, Tracy Hazzard shares her expert knowledge about what is happening in the world of podcasting, how businesses have transformed, and where it is going to go next. Her Podetize method and platform have been helping many podcasters achieve the results they want for their businesses. She tells us how she is taking understanding her customers at their core to a whole new level and building everything else to support them with a personal touch.
Scaling your business allows you to expand the field of possibilities for it. However, it’s not an easy process and might ask a lot of you as a business owner going forward. Tracy Hazzard, the CEO of Brandcasters, Inc., sits down with Michelle Seiler Tucker to talk about allowing yourself as a business owner to continually scale your business by investing in what’s sustainable, looking at what your clients need, creating proof in your business, and more! Feeling doubtful about the opportunities to scale your business? Tune in to this episode to discover Tracy’s golden nuggets and watch your business continue to grow.
With podcasting exploding the airwaves in recent years, many people are jumping in and moving towards becoming thought leaders using the platform. However, podcasting is, unfortunately, not for everyone. One question thus remains – is podcasting for you? On today’s show, podcasting authority Tracy Hazzard joins Elizabeth Bachman to answer this question. Known as the queen of podcasts, racy is the co-host of four top-ranked podcasts and the founder of the largest podcast production company in the US, Podetize. She explains why a podcast can help promote your image, whether you are an entrepreneur or a corporate employee, when the right time is to start monetizing it, and why a podcast might NOT be right for you.
From the publisher's feed
Want to learn from one those people who get so much done and appear everywhere as a successful serial entrepreneur? Tracy Hazzard is one of those do-it-all kind of entrepreneurial women who runs…
Welcome to the Tracy Hazzard Getting Interviewed. In this show, you'll hear the best podcast and videocast interviews that Tracy has been on throughout her career. Tracy Hazzard’s experience with podcasts - both hosting five podcasts over the last five years, and as a content strategist for other people who want their podcasts to skyrocket - makes her the perfect candidate for her very own collection of "greatest hits." Given her wide range of expertise and experience, we have no doubt that there's going to be tips, tactics, and strategies for you to model as you step into your own full potential!
Tracy Hazzard is the Founder and CEO of Brandcasters, Inc., which runs Podetize.com, the largest podcast post-production company and hosting platform pushing the level of podcast content creation, production, distribution, and marketing to the next level. Tracy has instilled into the company culture an obsessive podcaster-centric focus. In addition to her day job, for the past four years, Tracy has also published a column for Inc. Magazine called "By Design" focusing on disruptive innovation, product launching, and brand-building.
Tracy Hazzard is the host of five top-ranked podcasts: The Binge Factor –the podcast for successful podcasters; Feed Your Brand –listed as one of CIO’s Top 26 Entrepreneur Podcasts To Listen To; Product Launch Hazzards –the expert resource for eCommerce sellers and inventors; The New Trust Economy all about Blockchain Innovation and Digital Currency; and WTFFF?! –the 3D Print innovation start point featured as one of the exclusive live podcasts at SXSW 2018, now with a special series sponsored by HP. With a constant stream of content and products from her authority platform, reaching over 100,000 listeners and viewers monthly, Tracy influences and casts branded content, products and innovation around the world.
With over 27 years as a Product/Brand Strategist, Tracy has co-designed 250+ consumer products generating more than $2 Billion for design-leading brands like Martha Stewart Living, Herman Miller, and retailers like Costco, Target and Amazon. Along with her partner and husband, Tom Hazzard, she co-holds over 39 patents with an unprecedented 86% success rate. Their most recent invention is the foundation of Podetize – brandcasting thought leaders, major publications, celebrities, sports stars, and social influencers into higher-converting revenue streams with an authority platform.
In addition to writing 400 articles for Inc. Magazine and 100+ for Authority Magazine, she is now writing for Grit Daily and contributing to BuzzFeed. Tracy has been featured in Entrepreneur, CIO, Forbes, Thrive Global, Wired, Fortune Small Business, and CNN Money. The Harvard Business Review teaches a MBA case study in 26 universities around the world on her handling of intellectual property as an entrepreneur resulting in a viral PR campaign before social media existed. Tracy’s strategic product and brand knowledge expertise takes you from invisible to credible AND from not getting enough to getting more! In Tracy Hazzard Getting Interviewed, we hear some of Tracy's best tips and advice as a guest expert, as well as a highlighted selection from some of her own shows that give you a little taste of her style and core expertise. Who knows, what she leaves you with might just be the key to shift you right into your own big success.