Matt and Michael talk about what it really takes to show up well—at trade shows and in business. They break down their evolving trade show strategy: why it’s not just about leads, but about relationship-building, visibility, and operational readiness. From planning booth logistics and displays to clarifying who’s in the booth (and why), they share how events like WESTEC are forcing better systems back at home base.

They also dive into team culture and hiring, discussing how to maintain high standards while keeping morale strong, plus lessons from recent hires who are reshaping how work gets done. The conversation touches on vendor relationships, R&D updates, and even a few AI workflow experiments—the practical kind that actually save time instead of adding noise.

By the end, it’s clear: whether it’s a trade show floor or the shop floor, success comes down to the same things—clarity, consistency, and communication.