Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America’s Next Top Trail Running Brand showdown.

Focusing on Brand Position, Retail Appeal, and wear test performance, the trio have a look at Speedland, Norda, and Mount to Coast to crown one who will move on to the next round (provided there will be a next round).

But before the big shoe showdown, they have a look at a couple of stories that have come out of the outdoor trade show scene:

• OIA and Switchback’s deeper partnership (and what it means for Outdoor Retailer)
• The new Cascade Summit trade show launching in Portland in 2026
• Next Adventure LIVES!
• Nike vs. Adidas: Can Adi take down the top dog?

Lastly for The Parting Shot presented by Garage Grown Gear, Colin uses history as a bucket of cold water for all of the people out there who think that trail running is the next big mainstream sport.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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