Dan Freed is the founder of Formula, the world’s first personalized and completely customizable nootropics company. For those of you who don't know, nootropics are nutrient compounds shown to enhance mental performance in areas such as motivation, creativity, mood, memory, focus, and cognitive processing. FORMULA has amassed the largest dataset on the efficacy of nootropics to date.

Dan dropped out of high school at 16 and says that ever since he can remember he has always struggled with procrastination, staying focused and staying motivated. After dropping out of high school, he went from making sandwiches at Subway to working his way up the culinary industry ladder and ultimately landed at a Michelin star restaurant in France where he first started dabbling with biohacking. He later completely pivoted tracks and with the help of nootropics, decided to go back to school and now has two master's degrees, one from INSEAD and one from Yale, without a college or even high school diploma.

After witnessing his success story, his friends started organically asking Dan to create nootropic formulas for them and he started seeing crazy successes in their lives - his friends were acing their MCATs, getting promoted, and doing amazing at work. More and more people asked for it to the point that he eventually decided to start Formula and the rest is history. Formula has amassed an organic following from very influential names in wellness such as Dr. Mark Hyman and Vanessa Fitzgerald.

It is worth noting that Formula only uses ingredients that are classified by the FDA as generally recognized as safe or have passed through phase 3 clinical trials but nootropics as a category are not a regulated substance so please do your own research before trying. Also worth noting is that nootropics work best when combined with exercise, proper nutrition, and meditation.

On today's episode we get into Dan's career journey and how he got into biohacking, why traditional schooling is not for everyone, what nootropics are and the importance of customizing your dose to your personal brain chemistry, the difference between nootropics and Adderall, navigating an unregulated industry, building trust with consumers and lastly, finding your unique rhythm and way of learning to ultimately build your dream life.

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