Few questions for you to consider as we go through connecting with your community.

Question 1: Have your customers forgotten about you?

Question 2: What does it look like to connect again while we recover?

Question 3: Have you connected with your community partners such as Chambers, Main Streets, DDA’s or City Council?

Point 1: What to do if your customers might have forgotten about you

Point 2: Connecting again

Point 3: Connecting with Community partners

This weeks episode takes a look at how to make a plan to return to economic growth in both your business and community. We will discuss 4 points to consider and some ideas as you look to putting a plan in place to safely reopen along with attracting customers back to your business. 

Four main points include: 

Pt1: Now is the time to start planning

Pt2: Open safe plan

Pt3: Marketing, is it ready

Pt4: Now that the plan is done what’s next

Pt. 1: Why is having a referral network important to all types of businesses?

It’s not what you know, it’s who you know.

Pt. 2: What advice or what do you say to owners that focus mainly on networking events vs. joining a referral network to actually building relationships?

Referral networks are not just business people. They are both personal and professional.

What are some general networking tips that could help listeners get the most out of this method? Does this change if long term habits change?

Pt. 3: I am sure you have heard business owners focus on building relationships with the Chamber of Commerce or even being involved in their DDA, Main Street or Convention & Visitors Bureau. These are great organizations to help grow businesses so why should a business join a regular referral group?

Pt. 4: What types of industries benefit from a referral network? Why when businesses look at referrals they tend to shy away if they are a retail or restaurant business?

Pt. 5: Why is the CaerusNet and CaerusNet Connections philosophy of give to get so important and so different?

Do you think this is the best approach out there for building your network?

Contact Wendy Caverly at [email protected]  or www.caerusnet.com to learn more about her teams in Southeast Michigan and how you can grow with Referral marketing. 

We hope you/family/staff are safe and healthy during these uncertain times. Last week we talked about marketing and the importance of taking this time to review your marketing strategy. Now we want to take a look at taking time to strengthen your business’s foundation.

Like a house, a business needs to be on a solid foundation and sometimes the foundation needs to be updated. This week we thought we would share some tips and insight in making sure your business foundation is set during this time and into the future.

Pt1: Every business starts with a great idea then leads to sales 

Pt2: Growth strategy and building your team

Pt3: Adapting to changing times

Pt4: Setting up for the future

Discussion of how marketing has changed and showcase insights on new marketing tools especially digital options. Also discussed the importance of content marketing and appealing to customers based on specific industries. 

Trailblazer - Igniting Business & Community with hosts David McDonald and John Oliver are excited to bring this weekly podcast to provide insights, resources, and interviews to help grow businesses. Discussions will also include how a community plays a role in both businesses and improvement of a city with insights from community struggles to community leaders.